40+ years experience
Passionate about cycling and providing the best possible customer service.
Leading distributor of cycling brands
Madison distributes cycling brands and accessories - supplying bikes, components, and apparel to retailers.
Carry more products with Saledock + Madison
Saledock is a preferred partner to Madison for distributor integrations. Madison is the UK’s leading distributor of bicycle parts and accessories, connecting retailers with industry-leading brands, extensive inventory, and exceptional service.
Through the partnership, bike shops benefit from direct access to Madison’s vast product catalogue. The integration enables retailers to use enriched product data, streamline purchasing workflows, and maximise inventory turnover across both in-store and online sales channels.
Partner benefits
Simple stock management
Get instant access to the latest product catalogue, new releases and over 28,000 SKUs!
Enhanced product data
Save time - product images, descriptions and specifications available at your fingertips!
Effortless ordering
Simple PO generation - Export and upload PO's straight into Madison’s B2B portal for quicker restocking.
Better stock visibility
Madison stock levels are updated daily, ensuring that you always have the most accurate and up-to-date stock information
Authorised dealers
Only authorised dealers can access catalogues. A fairer approach to help bike shops compete online.
Scalable growth
Instant scalability for when your business grows with multi-store and channel product capabilities.
Saledock + Madison: How it works
Saledock integrates with Madison to connect retailers directly to Madison’s distributor systems, combining Madison’s trusted supplier relationships and logistics expertise with Saledock’s modern retail technology. This replaces manual ordering processes and disconnected systems with a seamless, end-to-end workflow.
Retailers gain real-time access to product availability, promotional opportunities, and the full breadth of Madison’s portfolio. With fast shipping options and access technical support, the integration reduces friction between distributor and retailer, allowing businesses to focus on serving customers and growing market share.
Madison: Key Features
The biggest brands
Madison work with 60+ brands, many of which are market leaders.
Leading B2B portal
Madison boasts a state-of-the-art B2B portal designed to make ordering easier.
Logistics handling
Madison handle both distribution and logistics inhouse for their brands.
Brand ambassadors
Madison are proud to support first time riders through to world champions.
Product advise
Providing invaluable product feedback, advise and so much more.
About Madison
Madison is the UK's leading distributor of parts and accessories. Madison work with multiple brands, many of which are market leaders within their product segments and managed by a well-resourced team and supported by an award winning marketing department.
About Saledock
Saledock is an award-winning unified point of sale and eCommerce solution, helping small and mid-sized bike shops efficiently manage sales, inventory, customers and bike-related services and repairs both in-store and online. Dedicated to innovation and user experience, Saledock simplifies every aspect of a retailer's business, streamlining operations and accelerating growth.
"The partnership between Saledock and Madison strengthens what retailers value most - reliable access to quality products, fast delivery, and trusted support. By bringing Madison's distributor excellence into modern retail technology, we're helping independent bike shops compete and thrive in today's market."
Layla Gladwin
Managing Director @ Saledock
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