British Independent Retailers Association

BIRA is the UK trade association representing independent retailers, providing advocacy, commercial services, and practical business support to help high-street and specialist retailers thrive.

Explore our partnership

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A preferred partnership for independent UK retailers

Saledock is a preferred technology partner of BIRA, supporting independent retailers across the UK with modern retail technology built for today’s trading environment.

From single-store independents to multi-site retailers, Saledock helps BIRA members move away from inflexible, costly legacy systems. This gives retailers more time to focus on serving customers, strengthening their local presence, and building resilient, sustainable businesses.

Partner benefits

Approved by BIRA

Tried and tested by both BIRA and independents - before getting the seal of approval.

Member discounts

Our collaboration with BIRA means Gold members receive a 15% Saledock discount.

Partner collaboration

Saledock's integration with Workshop for servicing retailers, means you save twice with your BIRA membership!

How Saledock benefits BIRA members

Saledock works in partnership with BIRA to provide members with a unified retail solution that brings together ePOS, eCommerce inventory management, reporting, and customer management in one simple platform.

For retailers selling both in-store and online, Saledock keeps sales and stock data synchronised across all channels, delivering clearer insight, smoother operations, and a more consistent customer experience—without unnecessary complexity.

"Independent retailers need technology that genuinely understands their day-to-day challenges. Our partnership with Saledock gives BIRA members access to a modern, connected retail platform that helps them operate more efficiently and compete with confidence."

Joanne Beale
Marketing Manager @ BIRA

BIRA: Key member benefits

BIRA direct

Enjoy access to lower terms and discounts on quality products from over 160 suppliers. Free for BIRA members.

BIRA insurance

Protect your business with commercial insurance for vehicles, premises, healthcare, travel, exhibitions, and specialist retail needs.

BIRA legal

Access expert advice and support on employment, health & safety, and other legal matters affecting independent retailers.

Interest free financing

Boost conversion and cashflow with interest-free monthly payment options for customers, available to BIRA members.

BIRA workplace pensions

Access a hassle-free workplace pension that your employees will love through BIRA’s partnership with NatWest Cushon.

BIRA representation

Have your voice heard through BIRA’s advocacy with government and key stakeholders on behalf of independent retailers.

About BIRA

The British Independent Retailers Association (BIRA) is the leading trade association for independent retailers in the UK. We connect independent retail businesses with others in the industry, creating a network of like-minded businesses whilst providing expert knowledge, support and access to a wide range of specialist business services, that save time and money.

Explore BIRA

About Saledock

Saledock is an award-winning unified point of sale and eCommerce solution, helping independent UK retailers efficiently manage sales, inventory, and customers both in-store and online. Dedicated to innovation and user experience, Saledock simplifies every aspect of a retailer's business, streamlining operations and accelerating growth.

Learn more

"BIRA plays a vital role in supporting independent retailers across the UK, and we’re proud to partner with an organisation so closely aligned with our mission. Together, we’re helping retailers simplify their operations and focus on growing resilient, future-ready businesses."

Lewis Christian
Head of Business Development @ Saledock

See Saledock in action - tailored for BIRA members

Discover how unified POS, eCommerce & inventory can streamline your retail operations and help you grow faster - with exclusive BIRA partner benefits.

Book a demo