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Europe’s leading distributors of e-bikes, bicycle parts, and accessories

Accell UK & Ireland is one of Europe’s leading distributors of e-bikes, bicycle parts, and accessories, helping UK bike shops sell premium cycling products through Saledock’s unified retail system.

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A preferred partnership for bicycle retailers

Saledock is a trusted technology partner for Accell UK & Ireland, a regional division of Accell Group and a leading force in the European cycling market. Together, we support independent bicycle retailers across the UK with direct access to some of the industry’s most recognised brands, including Raleigh, Haibike, Lapierre, Ghost, and Babboe.

This partnership connects Saledock retailers to Accell’s extensive product catalogue, enabling them to access up-to-date product data, accurate stock information, and new product releases directly within their workflow. It removes the friction often associated with manually managing supplier data, helping retailers spend less time on admin and more time serving customers.

Accell UK & Ireland integration benefits

Access to leading brands

Offer a curated selection of well-established bicycle brands that appeal to a wide range of riders and market segments.

Enhanced product data

High-quality product images, descriptions, and specifications are readily available, helping retailers present products accurately and professionally both in-store and online.

Improved stock visibility

Daily stock updates ensure retailers are working with the most current availability, reducing uncertainty and missed sales opportunities.

How does the Accell UK & Ireland + Saledock integration work

Saledock integrates directly with Accell UK & Ireland to deliver a seamless retail experience through its unified POS and eCommerce platform. Retailers can easily browse and import Accell’s product catalogue, ensuring that pricing, product names, specifications, high-quality images, and availability are always accurate and consistent across all sales channels.

With everything centralised in one system, retailers can confidently sell across physical and online stores without the need for manual updates or duplicated effort. This improves operational efficiency, reduces errors, and creates a smoother buying experience for customers.
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"Working with Saledock and sharing our collection data marks another positive step forward for Accell UK & Ireland. It simplifies how UK retailers can sell and represent our brands correctly, while still giving the flexibility to make the right choices for their own businesses."

Tom Waugh
Trade Marketing Manager @ Accell UK & Ireland

Key features of Accell integration for UK retailers

Instant product access

Browse and import the latest Accell product collections and launches directly into your system.

Accurate product listings

Ensure every product is backed by detailed descriptions, specifications, and imagery without manual input.

Real-time stock updates

Stay aligned with supplier availability through frequent stock updates.

One unified platform

Manage POS, eCommerce, and inventory in one place without juggling multiple systems.

Better customer experience

Present reliable product information and availability, building trust and improving conversions.

Smarter operations

Reduce admin time and focus on selling, servicing, and growing your business.

About Accell UK & Ireland

Accell UK & Ireland is part of the Accell Group, a European market leader in e-bikes and bicycle manufacturing with over 135 years of heritage. With a strong portfolio of leading brands and dedicated UK-based teams across sales, technical support, and logistics, Accell UK & Ireland plays a key role in supporting the independent bicycle retail network.

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About Saledock

Saledock is an award-winning unified point of sale and eCommerce solution, helping bike shops efficiently manage sales, inventory, customers, and bike-related services both in-store and online. Built specifically for specialist retailers, Saledock simplifies day-to-day operations while supporting long-term growth.

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"Combining Workshop's user-friendly platform with Saledock's advanced POS capabilities means we're delivering a powerhouse solution for bike repair businesses. This partnership streamlines operations and enhances efficiency, embodying our commitment to leveraging modern technology to help businesses thrive."

Layla Gladwin
Managing Director @ Saledock

Frequently Asked Questions about Accell + Saledock Integration

How do I start using the Accell UK & Ireland integration?

Once enabled in your Saledock account, you can browse and import products directly into your catalogue. Our team can help you get set up quickly.

Can I choose which products to import?
Yes, you stay in full control. You can select exactly which products to add to your workflow and decide how to list and sell them.
Can I sell these products both in-store and online?
Absolutely. Imported products can be sold through your POS and your eCommerce store, all managed from the same system.
Is there an additional cost to get Accell integration?
No. Saledock offers supplier integrations as a core part of our retail POS and e-commerce solutions, meaning there are no additional monthly integration fees. You can access the Accell UK & Ireland tools as part of your standard monthly subscription. You only pay for the inventory you purchase from the supplier to stock your shelves or fulfil customer orders.
Do I need to work directly with Accell UK & Ireland to use this?
Yes. You’ll need an account with Accell UK & Ireland to purchase and supply products. The integration simply connects that relationship into your Saledock workflow.

Ready to connect your workshop?

Discover how Saledock and Workshop by Bikebook can streamline your workshop operations and unlock a truly connected retail experience.

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