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About Saledock

Our mission is to simplify retail by unifying in-store and online sales into one intuitive system, helping retailers sell smarter, save time, and focus on what matters most.

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Our Story

Our story began with a wedding and a conversation. After purchasing suits from a fantastic menswear retailer for their big day, Saledock founders Layla and Lee formed a relationship that grew into a long-term collaboration. Years later, that same retailer faced a familiar challenge which was the need for a true all-in-one system to manage point of sale, online sales, and day-to-day operations.

In 2019, Saledock was founded with a desire to solve real-world problems. By listening to actual retailers, we built a platform designed around how shops actually work. Every feature we create is intended to make selling simpler, from training new staff in minutes to streamlining your entire back-office operation. We believe that the best solutions are built together, and that community spirit remains at the heart of everything we do.

Timeline

2020
It started with a mission to empower independent shops

We focused entirely on giving UK retailers the foundation they needed to grow. Our first users were more than just customers. They were partners who helped us refine the Saledock experience from the shop floor up, ensuring the software felt intuitive for everyone from the owner to the part-time staff.

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2021
Then we took our unified vision to the national stage

As more shops joined, we brought Saledock to the national stage. We were proud to be a showcase partner at the Retail Technology Show, demonstrating how a unified system simplifies multi-channel retail and reduces operational stress.

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2022
Our approach was soon recognised with industry awards

Saledock was named Point of Sale Technology of the Year. While the award was a proud moment, the real success was seeing retailers use our platform to grow and thrive on high streets across the country.

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2023
We secured investment to build even faster

With new investment, we expanded our team and accelerated development. Backed by Solid Bond, we focused on turning retailer feedback into meaningful features faster, while being shortlisted for Omni-channel Technology of the Year.

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2024
We tailored our tools for specific retail sectors

We focused on building solutions tailored to specific retail industries. From bikes to fishing to fashion, we refined Saledock to meet the unique needs of each sector, making the platform feel purpose-built for every retailer.

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2025
A major milestone: joining Celerant Technology

Saledock entered a new chapter by joining Celerant. This partnership brings greater resources and innovation while keeping our mission and team intact. Read more on our blog.

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Looking Ahead

Today, we are still your dedicated partner in growth with a more powerful product -Celerant ONE.

With the launch of Celerant ONE, we bring together everything we have learned about independent retail into a single, even more powerful tool for the market.

While our technology is advancing, we are still the same team that started with a conversation about a suit. We are still listening, still evolving, and still committed to the belief that independent retail is the heart of our communities.

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Life at Saledock

We believe great teams build great software, and we’re proud of the people behind Saledock. Here’s a glimpse into what it’s like to be part of our team.

Salesdock receives Retail Systems Awards 2023

Salesdock receives Retail Systems Awards 2023

Salesdock receives FSB Celebrating Small Business Awards

Salesdock receives FSB Celebrating Small Business Awards

Join our growing company

Join our growing UK team and help shape the future of retail technology with innovative solutions that genuinely make a difference to independent businesses.