Zander’s Sporting Goods has been in business for over 50 years. It started as a fur business before eventually expanding into firearms and ammunition. It is an all-woman-owned company and has grown into one of the leading wholesalers in the industry.

Dealers Can Pull Zander’s Catalog via Integrations

Through our Zander’s integration, we pull product catalogs and allow our dealers to populate their databases with products from Zander’s that they want to sell in their stores. We also enable automated purchasing by allowing dealers to set minimum and maximum inventory levels within our software.

Our Zander’s integration allows dealers to sell any product carried by Zander’s on their websites without physically stocking it in their stores. We accomplish this through live vendor feeds that provide product information, images, and descriptions. Dealers can display these products on their websites as if they were their own inventory, while orders are sent to Zander’s for dropshipping.

Related: How To: Import Products from your Vendor’s Catalog »

More Dealers Shop with eCommerce

I feel that our industry has changed and evolved over the last three years. Zander’s currently receives around 60–70% of its daily orders through its website, whether customers place orders online, call them in, or visit in person to place an order.

Our dealers have also been looking to establish a stronger online presence over the past few years.

Selling More Products Without Stocking Them

By allowing dealers to offer our entire product line, including firearms, camping, and archery products, they can compete with larger stores without needing the physical space to stock all those items.

The relationship between Celerant and Zander’s has been unbelievable. Celerant’s support staff has been great, and they are always offering new and better options to help our dealers grow their businesses.