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Vance Outdoors unifies five stores, eCommerce and two warehouses with scalable retail software

Robert Josefs
Robert Josefs

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SUCCESS STORY

Vance Outdoors unifies five stores, eCommerce and two warehouses with scalable retail software

Vance Outdoors needed retail software to help them grow from two stores into a full-service hunt/camp/fish retailer.

From retail locations and eCommerce to to multiple business lines, Vance stands out for delivering exceptional customer service at a competitive price.

Vance Outdoors unifies its different retail units using ONE enterprise retail software that gives it instant visibility into its business health.

COMPANY
Vance Outdoors
INDUSTRY
Firearms
SOLUTIONS
Point of sale, compliance,
eCommerce, range management
POWERED BY
Stratus Enterprise
for 15 years
RESULTS AT A GLANCE

Measurable impact that drives growth

Since partnering with Celerant, Vance Outdoors has unified its growing retail operation and improved visibility across stores, eCommerce, and warehouses.

5
Connected stores in one sytem
2
Integrated eCommerce websites
2
Warehouses supporting fulfillment
1
Email marketing integration
THE JOURNEY

Challenge → Solution → Results

A strategic partnership built on understanding, innovation, and measurable outcomes.
CHALLENGE

Growing Beyond legacy retail software

As an outdoor sporting goods retailer, Vance Outdoors was quickly growing without adequate retail software to keep pace with them. Inventory was challenging to manage as they supplied customers across various industries. They were using one unstable eCommerce website that didn’t have the tracking filters they needed for data analysis and drill-down.

  • Complex Business Structure: Old software didn’t facilitate the management of multiple stores and online sales
  • Struggling eCommerce Growth: Lacked software integrations that worked in tandem with their eCommerce websites
  • Inventory Tracking Difficulties: Prior software lacked in-depth reporting metrics or filters to search merchandise
  • Limited System Scalability: Couldn't expand on existing system functions as it wasn't built for business growth
SOLUTION

One scalable platform for every retail channel

Vance Outdoors uses enterprise retail software that gives them insight anywhere they need. New system modifications are easy to add as their needs evolve. They recently opened a 5th store location, with 2 eCommerce websites and warehouses that let them fulfill orders throughout their different business lines.

  • Real-Time Enterprise Visibility: Retail software ties stores/website/warehouse into one system
  • eCommerce Customization: Multiple eCommerce websites tie together with the retail software for streamlined fulfillment and/or drop shipping with suppliers
  • Comprehensive Reporting Tools: Advanced retail software features multiple filters and a 3-D product matrix for efficient inventory tracking
  • Retail Software Scalability: Customizable point of sale system can quickly integrate additional functionality as needed
RESULTS

Unified operations built for continued growth

Vance Outdoors manages every aspect of their complex retail operation with a single retail software solution. Real-time connectivity across all sales channels ensures accurate stock levels, efficient product transfers between stores, and timely fulfillment of customer demands.

The eCommerce division continues to grow significantly, rivaling the size of the retail division with the integration of online and retail operations. Customers can shop online and check product availability before visiting stores, enhancing the overall shopping experience.

Retail software scalability allows Vance Outdoors to expand its operations without software limitations. Adaptability supports their growth and future needs, ensuring success and continuous customer retention.

“

We were looking for something scalable. Celerant customized and built unique sites for our divisions. If we weren't using Celerant, it would probably take six solutions to make it happen. Finding software that can manage colors, weights, and sizes while still providing good reporting is hard.

Kevin Chandler
CIO, Vance Outdoors
barrington-books-headshot-michele-eaton
ABOUT THE CLIENT

About Vance Outdoors

Vance Outdoors is a full-line outdoor retailer serving hunting, camping, fishing, and shooting sports customers through multiple retail locations and eCommerce websites. With a growing operation that includes stores, warehouses, and online channels, Vance Outdoors has built its business around knowledgeable service, competitive pricing, and a broad selection of outdoor products.

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