Sportsman

Vance Outdoors unifies five stores, eCommerce and two warehouses with scalable retail software

Robert Josefs

August 14, 2026

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Vance Outdoors unifies five stores, eCommerce and two warehouses with scalable retail software

Vance Outdoors grew from two stores into a full-service hunt, camp and fish retailer and needed scalable retail software to connect stores, eCommerce, warehouses, a shooting range and multiple business lines. See how Vance Outdoors switched to Celerant to unify five stores, a shooting range, eCommerce and two warehouses, improve compliance and build a scalable foundation for continued growth.

INDUSTRY

Firearms

SOLUTIONS

Point of sale, compliance, eCommerce, range

Celerant since 2011

RESULTS AT A GLANCE

Measurable impact that drives growth

Since partnering with Celerant, Vance Outdoors has unified its growing retail operation and improved visibility across stores, eCommerce, and warehouses.

Connected store locations

eCommerce websites

Fulfillment centers

FastBound integration

THE JOURNEY

Challenge → Solution → Results

A strategic partnership built on understanding, innovation, and measurable outcomes.

CHALLENGE

Growing beyond legacy retail software

Vance Outdoors was quickly growing without adequate retail software to keep pace. Inventory was challenging to manage across various industries, while its unstable eCommerce website lacked the filters needed for drill-down and analytics.

Complex structure: Software didn’t support multiple stores and online sales
Struggling eCommerce growth: Lacked integrations for eCommerce websites
Inventory difficulties: Limited reporting and merchandise search filters
Limited scalability: System couldn’t easily expand with business growth

SOLUTION

One scalable platform for every retail channel

Vance Outdoors has used Celerant for many years, recently upgrading to Stratus Enterprise to support its growing operation, including five stores, two eCommerce sites, range, and a fulfillment warehouse.

Complete retail management: Celerant manages stores, eCommerce and range
Range management: Retail software manages shooting range and bookings
eCommerce integration: Multiple websites connect to stores for real-time visibility and streamlined fulfillment
ATF compliance: Celerant integrates with FastBound for ATF compliance

RESULTS

Unified operations built for continued growth

Vance Outdoors manages its entire retail operation through one Celerant system, connecting five stores, two eCommerce websites, its shooting range, and fulfillment warehouse.

The integrated system streamlines operations across the business, providing one platform to manage its retail, eCommerce, range, inventory, and fulfillment operations.

FastBound integration adds ATF compliance to the connected system, giving Vance Outdoors a streamlined technology ecosystem built to support continued growth.

“

We were looking for something scalable. Celerant customized and built unique sites for our divisions. If we weren't using Celerant, it would probably take six solutions to make it happen. Finding software that can manage colors, weights, and sizes while still providing good reporting is hard.

Kevin Chandler

CIO, Vance Outdoors

ABOUT THE CLIENT

About Vance Outdoors

Vance Outdoors is a full-line outdoor retailer serving hunting, camping, fishing, and shooting sports customers through multiple retail locations and eCommerce websites. With a growing operation that includes stores, warehouses, and online channels, Vance Outdoors has built its business around knowledgeable service, competitive pricing, and a broad selection of outdoor products.

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