Sportsman

SafeSide Tactical increases online traffic 400% with SEO and digital marketing

Robert Josefs

August 24, 2026

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SUCCESS STORY

SafeSide Tactical increases online traffic 400% with SEO and digital marketing

SafeSide Tactical came to Celerant looking for a modern POS system that could help the business embrace new retail technology in an industry often slow to change.

As the company grew, it needed one system to manage stores, range scheduling, classes, eCommerce and digital marketing.

With Celerant, SafeSide Tactical now centrally manages its retail and range operations while supporting eCommerce, a mobile app, personalized email marketing and SEO, helping transform a family hobby into a business with more than 60 employees.

COMPANY

SafeSide Tactical

INDUSTRY

Sportsman

SOLUTIONS

POS, web, range, A&D book, memberships, SEO, email marketing, mobile app

Stratus Enterprise since 2015

RESULTS AT A GLANCE

Measurable impact that drives growth

Since partnering with Celerant, SafeSide Tactical has seen significant improvements across key business metrics.

400%

Growth in website visitors

60+

Employees

Store locations

Connected retail and range system

THE JOURNEY

Challenge → Solution → Results

A strategic partnership built on understanding, innovation, and measurable outcomes.

CHALLENGE

Outdated systems limit compliance, memberships and growth

SafeSide Tactical relied on outdated retail software that made it difficult to manage sales, inventory, range operations and compliance across multiple locations.

Compliance challenges: A&D records and inventory processes did not adequately support federal requirements
Membership management: Recurring billing, expiring cards and loyalty details required too much manual work
Limited growth tools: The system lacked flexible eCommerce and digital marketing capabilities

SOLUTION

One retail system connects compliance, memberships and marketing

With Celerant, SafeSide Tactical connects in-store and online operations in one omnichannel system while expanding product availability through distributor integrations.

Compliance and inventory: A&D tracking, vendor updates and distributor integrations help maintain compliance and product availability
Membership management: Digital waivers, range activity, memberships and recurring payments are managed in one system
Digital marketing: SEO optimization and automated email campaigns help increase visibility, engagement and sales

RESULTS

400% website growth with stronger customer engagement

With Celerant in place, SafeSide Tactical has streamlined operations across its stores and firing range, with organized processes for compliance, eCommerce and customer management.

Distributor integrations support drop shipping, while the mobile app, automated emails and SEO help personalize the customer experience and strengthen loyalty.

By continually improving its technology and digital strategy with Celerant, SafeSide Tactical has increased website visitors by nearly 400%.

“

With Celerant, we’re able to leverage big business features in a small business atmosphere and we’re doing all that by using Stratus Enterprise. The best part is it all ends up on a POS screen, where we can collect dollars.

Mitchell Tyler

Co-Owner, SafeSide Tactical

ABOUT THE CLIENT

About SafeSide Tactical

SafeSide Tactical is a federally licensed manufacturer and dealer of firearms. We are a family-owned-and-operated business that is dedicated to giving you a way to properly and safely protect yourself. We have been open since December 2012 and moved to our current larger facility in November 2015.

The level of service you get from us are second to none. We take pride in offering great products at reasonable rates, and go out of the way to get what you want. If you don't see what you need in the store, we'll be happy to order it for you. With many resources and vendors, we are able to get many one-of-a-kind items.

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