Outdoors Sportsman

Jay’s Sporting Goods offers unified shopping in-store and online

Robert Josefs

August 24, 2026

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SUCCESS STORY

Jay’s Sporting Goods offers unified shopping in-store and online

With more than 50 years in business and two store locations, Jay’s Sporting Goods needed modern retail technology that could better connect its stores and online business.

The company wanted to improve customer service, simplify ATF compliance and make it easier for customers to find available products.

With Celerant, Jay’s Sporting Goods now gives customers instant online access to in-store inventory while connecting its retail and eCommerce operations in one system.

COMPANY

Jay’s Sporting Goods

INDUSTRY

Sportsman, Outdoors

SOLUTIONS

POS, eCommerce, FFL compliance, vendor integrations, drop ship

Stratus Enterprise since 2008

RESULTS AT A GLANCE

Measurable impact that drives growth

Since partnering with Celerant, Jay’s Sporting Goods has seen significant improvements across key business metrics.

50+

Years in business

Store locations

Real-time inventory visability

Built-in FFL compliance

THE JOURNEY

Challenge → Solution → Results

A strategic partnership built on understanding, innovation, and measurable outcomes.

CHALLENGE

Outdated POS makes inventory and compliance harder

Before 2008, Jay’s Sporting Goods relied on an outdated POS system that made checkout, reporting and inventory management difficult across its large assortment of hard and soft goods.

Outdated technology: Slow, unreliable software made checkout and reporting cumbersome
Product tracking: Firearm serial number tracking and compliance were difficult to manage
Inventory and fulfillment: Reordering, store transfers and shipping required too much manual work

SOLUTION

Connected retail software simplifies compliance and replenishment

With Celerant, Jay’s Sporting Goods can assist customers anywhere in the store, quickly access firearm sales records and keep inventory replenished across locations.

FFL compliance: Electronic A&D books and e4473 processing help simplify firearm transactions
Automated replenishment: Inventory is reordered automatically when stock reaches preset levels
Vendor integrations: Expanded product availability and drop shipping help Jay’s offer more options without stocking every item

RESULTS

Faster fulfillment with accurate inventory and easier compliance

With Celerant in place, Jay’s Sporting Goods can offer customers more products online through vendor integrations and drop shipping, including delivery to customers or an FFL for firearms.

Automated replenishment and real-time inventory help the business keep products in stock while maintaining accurate firearm tracking and compliance.

Customer purchase history, products and SKUs are also connected in one system, making it easier to track inventory and compare product performance.

“

Celerant does an excellent job for us and keeps us competitive in a very dynamic and changing world. The software is the huge tool in our toolbox and keeps us on the front-end of the technology.

Jeff Poet

Owner, Jay’s Sporting Goods

ABOUT THE CLIENT

About Jay’s Sporting Goods

Jay's Sporting Goods is one of the leading sporting goods stores for all things outdoors. As Michigan's original outdoor retail store, we have been serving the community for over five decades, offering top-of-the-shelf products and unparalleled customer service.

Whether you are preparing for the hunting season, gearing up for a weekend camping trip, or looking for the latest in fishing, hunting, and outdoor gear - Jay's Sporting Goods is the name you can trust.

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Our award-winning ePOS, eCommerce and inventory solution makes selling and retail management a breeze!

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