Pets

Treats Unleashed unifies customer and sales data for a better shopping experience

Robert Josefs

August 24, 2026

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SUCCESS STORY

Treats Unleashed unifies customer and sales data for a better shopping experience

Treats Unleashed is a 19-location pet supply, bakery and grooming business that needed one retail system to connect its growing operation.

The company wanted better visibility into customer and sales data while managing both in-store and online shopping through a unified platform.

With Celerant, Treats Unleashed can manage its retail business in one system while using integrated email marketing to save time, increase sales and deliver more relevant customer communications.

COMPANY

Treats Unleashed

INDUSTRY

Pet supply

SOLUTIONS

POS, eCommerce, inventory, CRM, email marketing, BOPIS, auto-ship, Astro Loyalty

Stratus Enterprise since 2019

RESULTS AT A GLANCE

Measurable impact that drives growth

Since partnering with Celerant, Edward’s Men’s Wear has seen significant improvements across key business metrics.

Store locations

Real-time multi-store visibility

BOPIS fulfillment

Automated email marketing

THE JOURNEY

Challenge → Solution → Results

A strategic partnership built on understanding, innovation, and measurable outcomes.

CHALLENGE

Disconnected systems make growth harder

As Treats Unleashed expanded to multiple locations, disconnected systems made it difficult to manage customers, inventory, vendors, reporting and marketing efficiently.

Customer data: Managing customer purchases across multiple pets was difficult
Disconnected systems: Inventory, sales, vendor management and reporting were spread across multiple programs
Training and marketing: Employee onboarding was time-consuming, while email marketing required too much manual effort

SOLUTION

Cloud POS modernizes sales, inventory and loyalty

With Celerant, Treats Unleashed manages POS, eCommerce, customer data and email marketing in one connected retail system, making it easier to serve customers across every sales channel.

Faster training: Easy-to-use software helps new employees get up to speed quickly
Pet industry integrations: Integrations such as ASTRO Loyalty reduce manual entry and save time
Flexible fulfillment: Customers can use auto-ship, same-day pickup, delivery and shipping

RESULTS

Unified retail improves service, fulfillment and marketing

With Celerant in place, Treats Unleashed can see activity across all locations in real time, reorder inventory faster and train new employees more efficiently.

Flexible fulfillment options, including BOPIS and auto-ship subscriptions, help the company deliver a more unified and convenient shopping experience.

Integrated email marketing also allows Treats Unleashed to send more relevant promotions based on customer purchases and preferences, while a planned mobile shopping app will create another sales and marketing channel.

“

Having everything together with one retail software partner makes life so much easier. One of the big benefits in working with Celerant is they help us turn our retail challenges into sales opportunities.

Teresa Miller

Owner/Founder, Treats Unleashed

ABOUT THE CLIENT

About Treats Unleashed

Locally owned and operated, Treats Unleashed is more than just an ordinary pet store. We’re a community hub for pet lovers dedicated to offering the very best for your furry family members.

Since our humble beginnings in 2002, serving freshly baked Apple cinnamon Heart treats, we have grown into a trusted name with 20 stores across the St. Louis, Kansas City, and Columbia, Missouri pet communities.

Our mission has always been simple: to offer your pets the best, from freshly baked treats and all-natural pet food to custom pet cakes that are as nutritious as they are delicious.

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Get the best in retail POS

Our award-winning ePOS, eCommerce and inventory solution makes selling and retail management a breeze!

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