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The Pure Bicycle Company Saves over 104 hours every year with Saledock

Zoya Naeem
Zoya Naeem

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The Pure Bicycle Company Saves over 104 hours every year with Saledock

Running a cycling business single-handedly means every hour counts. Pure Bicycle Company needed a better way to manage stock across its shop, website and events. With Saledock connecting POS, inventory and eCommerce, the business now saves over 104 hours a year and manages stock more quickly and accurately. Discover how Arragon's Cycles uses Celerant ONE to streamline retail, eCommerce and workshop operations, improve stock management and connect its bike shop.

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INDUSTRY
Cycling
SOLUTIONS
POS, eCommerce, Inventory Management, Xero Integration, Bikebook
POWERED BY
Powered by Saledock since 2023
RESULTS AT A GLANCE

Measurable impact that drives growth

Since moving to Saledock, The Pure Bicycle Company has reduced the time spent managing its website, improved stock accuracy and connected sales across the shop and events. The business now has a more efficient way to manage stock and support online sales.

2 hours saved every week
16 years in business
5/5 customer support satisfaction
Connected POS and eCommerce
THE JOURNEY

Challenge → Solution → Results

A strategic partnership built on understanding, innovation, and measurable outcomes.
CHALLENGE

Disconnected POS and eCommerce created extra work

The Pure Bicycle Company previously used Epos Now, but its POS couldn't connect directly with the website. Keeping stock accurate across online sales, the shop, and events meant extra administration for a business run entirely by its owner.

  • Disconnected systems: The POS and website couldn't share stock and product information directly.
  • Manual stock updates: Sales at events created extra work to keep online availability accurate.
  • Limited time: Managing every part of the business alone left little time for unnecessary admin.
SOLUTION

One connected system for the shop, website and events

The Pure Bicycle Company chose Saledock for its connected POS and eCommerce functionality, giving the business a more straightforward way to manage stock and sales across different channels.

  • Connected stock and sales: POS, inventory and eCommerce work together to help keep product information and stock levels accurate.
  • Flexible event selling: The business can take its POS tablet to events and update stock afterward so the website reflects the latest availability.
  • Connected retail tools: Xero integration and Bikebook workshop functionality form part of the wider setup supporting day-to-day operations.
RESULTS

Two hours saved every week, with faster stock management

With its POS and website connected through Saledock, The Pure Bicycle Company has reduced the effort involved in managing online products and stock. The business has also reported increased sales, stronger online sales and an improved customer experience.

  • Time saved: Saledock saves approximately two hours every week, adding up to around 104 hours over a year.
  • More accurate stock: Connecting POS and eCommerce makes it easier to keep website availability up to date, including after event sales.
  • Better customer experience: More accurate product information supports online shoppers, while the business has reported increased sales overall and online.
“
Saledock saves me time and effort on the website. It's made life quicker, easier and more accurate.
Richard Townsend
Owner The Pure Bicycle Company
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ABOUT THE CLIENT

About The Pure Bicycle Company

The Pure Bicycle Company is an independent cycling business based in Royston, Hertfordshire, established in 2010. The business specialises in BMX racing frames and components, alongside race gear, cycling accessories, clothing and workshop services. Its products are used by riders around the world, and its frames and components have featured at the London and Rio Olympic Games. With retail, eCommerce and workshop services to manage, connected systems help keep the business running smoothly.

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