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Simmons Sporting Goods optimizes retail operations with modern retail software

Robert Josefs
Robert Josefs

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SUCCESS STORY

Simmons Sporting Goods optimizes retail operations with modern retail software

Simmons Sporting Goods had outgrown its 20-year-old point of sale system, but staff were hesitant to make the switch to new technology.

After moving to Celerant’s enterprise point of sale software, the team gradually adapted to the new system and began seeing the benefits of a more modern, connected platform.

With an all-in-one POS system, Simmons Sporting Goods can now drill down into detailed business data and manage operations with greater visibility and control.

COMPANY
Simmons Sporting Goods
INDUSTRY
Sporting goods
SOLUTIONS
Point of sale, A&D book, eCommerce, QuickBooks integration
POWERED BY
Stratus Enterprise since 2023
RESULTS AT A GLANCE

Measurable impact that drives growth

Since partnering with Celerant, Simmons Sporting Goods has seen significant improvements across key business metrics.

20+
Year-old POS system replaced
1
Connected retail system
Integrated sales and compliance
Unified store and web reporting
THE JOURNEY

Challenge → Solution → Results

A strategic partnership built on understanding, innovation, and measurable outcomes.
CHALLENGE

Outdated systems limit growth and visibility

Simmons Sporting Goods had outgrown its 20-year-old point of sale system. As the business expanded across a wide range of merchandise and a growing eCommerce operation, staff relied on separate programs to track performance while firearm sales and accounting became harder to manage.

  • Outdated retail technology: The existing POS required constant patching and could no longer support growing business needs
  • Limited integrations: The system lacked firearm integrations and could not keep pace with eCommerce growth
  • Reporting and adoption challenges: Accounting data was difficult to separate accurately, while employees were hesitant to switch systems
SOLUTION

One scalable system from checkout to back office

Simmons Sporting Goods uses Celerant to streamline operations from the checkout register to the back office. Revenue streams now flow into one system for reporting, while the platform can scale with the business as needs evolve.

  • Scalable retail platform: The modern POS supports expanding back-end operations and eCommerce growth
  • Firearm and accounting integrations: Industry integrations support firearms operations, while QuickBooks simplifies financial tracking
  • Ongoing training and support: Celerant helps employees adapt to the system and provides continued support as the business grows
RESULTS

Greater control with scalable retail operations

Simmons Sporting Goods now operates with a modern, efficient POS system that supports both its retail space and growing eCommerce business.

Firearm industry and QuickBooks integrations help streamline operations, while accurate transaction data makes it easier to separate in-store and online sales.

Reporting and analytics provide clearer insight into business performance, while ongoing support and scalable functionality help the team continue adapting as the business grows.

“

It’s hard when you’ve been on one system for 20-plus years. I will tell you that for anybody doing that, the good outweighs the bad. Being able to get all the information that you need as quickly as you can and realizing what these new systems can do versus the old. It’s a whole different ball game.

Hunter Simmons
COO, Simmons Sporting Goods
simmons-sporting-goods-headshot-hunter-simmons
ABOUT THE CLIENT

About Simmons Sporting Goods

For over three decades, Simmons Sporting Goods has been more than just a store – we're a second-generation family business deeply rooted in the Bastrop community. Our 80,000-square-foot facility stands as the largest independent single-location sporting goods outfitter in the South, a testament to our family's commitment to serving outdoor enthusiasts like yourself.
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