Sporting Goods Sportsman

Simmons Sporting Goods optimizes operations with modern retail software

Robert Josefs

August 20, 2026

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Simmons Sporting Goods optimizes operations with modern retail software

Simmons Sporting Goods had outgrown its 20-year-old POS system, but staff were hesitant to adopt new technology. Celerant gave the team a modern, connected platform with deeper reporting and greater control. Discover how Simmons Sporting Goods replaced its 20-year-old POS system with Celerant, connecting retail and eCommerce and improving business visibility.

INDUSTRY

Sporting goods

SOLUTIONS

Point of sale, A&D book, eCommerce, accounting

Stratus Enterprise since 2023, QuickBooks integration

RESULTS AT A GLANCE

Measurable impact that drives growth

Since partnering with Celerant, Simmons Sporting Goods has seen significant improvements across key business metrics.

20+

Year-old POS system replaced

Connected retail system

Integrated sales and compliance

Unified store and web reporting

THE JOURNEY

Challenge → Solution → Results

A strategic partnership built on understanding, innovation, and measurable outcomes.

CHALLENGE

Outdated systems limit growth and visibility

Simmons Sporting Goods had outgrown its 20-year-old point of sale system. As the business expanded across a wide range of merchandise and a growing eCommerce operation, staff relied on separate programs to track performance while firearm sales and accounting became harder to manage.

Outdated retail technology: The existing POS required constant patching and could no longer support growing business needs
Limited integrations: The system lacked firearm integrations and could not keep pace with eCommerce growth
Reporting and adoption challenges: Accounting data was difficult to separate accurately, while employees were hesitant to switch systems

SOLUTION

One scalable system from checkout to back office

After switching to Celerant, Simmons Sporting Goods streamlined operations from the checkout register to the back office. Revenue streams now flow into one system for reporting, while the platform can scale with the business as needs evolve.

Scalable retail platform: The modern POS supports expanding back-end operations and eCommerce growth
Firearm and accounting integrations: Industry integrations support firearms operations, while QuickBooks simplifies financial tracking
Ongoing training and support: Celerant helps employees adapt to the system and provides continued support as the business grows

RESULTS

Greater control with scalable retail operations

With Celerant in place, Simmons Sporting Goods now operates with a modern, efficient POS system that supports both its retail space and growing eCommerce business.

Firearm industry and QuickBooks integrations help streamline operations, while accurate transaction data makes it easier to separate in-store and online sales.

Reporting and analytics provide clearer insight into business performance, while ongoing support and scalable functionality help the team continue adapting as the business grows.

“

It’s hard when you’ve been on one system for 20-plus years. I will tell you that for anybody doing that, the good outweighs the bad. Being able to get all the information that you need as quickly as you can and realizing what these new systems can do versus the old. It’s a whole different ball game.

Hunter Simmons

COO, Simmons Sporting Goods

ABOUT THE CLIENT

About Simmons Sporting Goods

For over three decades, Simmons Sporting Goods has been more than just a store – we're a second-generation family business deeply rooted in the Bastrop community. Our 80,000-square-foot facility stands as the largest independent single-location sporting goods outfitter in the South, a testament to our family's commitment to serving outdoor enthusiasts like yourself.

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