Sporting Goods Sportsman

Piragis Northwoods doubles website traffic and quadruples conversions

Robert Josefs

August 24, 2026

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SUCCESS STORY

Piragis Northwoods doubles website traffic and quadruples conversions

With 44 years in outdoor retail, Piragis Northwoods Company operates two stores and an eCommerce website using Celerant’s all-in-one retail system.

The business wanted to improve online visibility and attract more qualified traffic through search engines.

With ongoing SEO services, Piragis has doubled daily website traffic and quadrupled online conversion rates in under nine months.

COMPANY

Piragis Northwoods Company

INDUSTRY

Sporting Goods

SOLUTIONS

POS, eCommerce, SEO services, social media

Stratus Enterprise since 2013

RESULTS AT A GLANCE

Measurable impact that drives growth

Since partnering with Celerant, Piragis Northwoods has seen significant improvements across key business metrics.

Website traffic

Online conversions

Months to results

Store locations

THE JOURNEY

Challenge → Solution → Results

A strategic partnership built on understanding, innovation, and measurable outcomes.

CHALLENGE

SEO challenges limit online visibility

Piragis Northwoods Company wanted to grow beyond its traditional catalog business with eCommerce, but its new website struggled to reach page one in search results despite significant SEO efforts.

Duplicate pages: The eCommerce transition created duplicate content that hurt search rankings
Product content challenges: Thousands of SKUs needed unique descriptions beyond the print catalog
Weak digital visibility: Misused keywords and no social media presence limited organic traffic

SOLUTION

SEO services improve visibility and conversions

Since Piragis was already using Celerant for POS and eCommerce, the company included SEO services. After a website audit, Celerant reorganized content, consolidated duplicate pages and optimized the site.

Metadata cleanup: Duplicate content was removed and webpage code optimized for better search visibility
Page optimization: Product and webpage content was rewritten to be unique from the print catalog
Social content: New social and YouTube content helped drive more qualified traffic to the website

RESULTS

Double the traffic and 4x online conversions

With Celerant’s SEO team, Piragis Northwoods Company doubled website traffic and quadrupled online conversions in about nine months.

Celerant’s specialists also implemented SEO updates directly, saving the Piragis team time and making improvements faster and easier to execute.

Ongoing SEO and social media efforts have increased online visibility and freed the team to focus more on customers and order fulfillment.

“

There are plenty of SEO companies out there but you can spend a lot of money just getting them up to speed on your business model and systems. With Celerant, we hit the ground running, since it was very easy for their team to see exactly what I was doing.

Tim Stouffer

Marketing Director, Piragis Northwoods Company

ABOUT THE CLIENT

About Piragis Northwoods Company

Piragis Northwoods Company has, over its four decades in business, become a sort of home away from home for lots of people on the way to their Boundary Waters Canoe trips. Ely, Minnesota is proudly the Canoe Capital of the country and we at Piragis strive to be the paddlers' best friends up north. Having the "right stuff" in stock, displaying it attractively and greeting everybody who walks through the door with a smile and a welcome is what we're all about.

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