Cycling

Midlands Cycles saves 6 hours every week with Saledock

Robert Josefs

August 10, 2026

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SUCCESS STORY

Midlands Cycles saves 6 hours every week with Saledock

Midlands Cycles needed a simpler retail setup that would reduce admin, give the team more control and make everyday jobs easier.

From retail and eCommerce to workshop bookings and payments, the disconnected systems were creating extra work and limiting the team's ability to manage the business.

Midlands Cycles brings its retail, website, workshop and payments together using ONE connected platform that saves time, reduces costs and gives the team more control.

COMPANY

Midlands Cycles

INDUSTRY

Cycling

SOLUTIONS

ePOS, eCommerce, workshop

Saledock + Bikebook

RESULTS AT A GLANCE

Measurable impact that drives growth

Since moving to Saledock, Midlands Cycles has seen significant improvements across key business metrics, including time savings, card processing costs and workshop bookings.

1%+

Saved on every card transaction

£800

Saved on website changes

Hours saved per week

THE JOURNEY

Challenge → Solution → Results

A strategic partnership built on understanding, innovation, and measurable outcomes.

CHALLENGE

Growing beyond a disconnected retail setup

Midlands Cycles had outgrown a disconnected retail setup that made everyday jobs harder. Multiple back-office logins, limited website control and expensive card processing meant the team was spending more time managing software than serving customers.

Multiple back offices: The team had to log into several systems
Limited website control: Website changes were difficult to manage and restricted the team's flexibility
Workshop admin: The previous workshop module created more work than time saved

SOLUTION

One connected platform for the entire business

When Midlands Cycles moved to Saledock, it brought POS, inventory, eCommerce, supplier integrations, customer management and payments into one platform. The team could manage the business from one place while gaining greater control over its website.

Connected retail management: Saledock brings retail, inventory, eCommerce and CRM together
Website control: The team can make changes without being restricted by its previous setup
Workshop and payments: Bikebook simplifies bookings; payment processing reduces transaction costs

RESULTS

A simpler operation that saves time and money

After moving to Saledock, Midlands Cycles brought its retail, website, workshop and payments into one connected platform.

The single back office saves the team around six hours every week, while choosing its own card processing provider reduced transaction costs by more than 1%.

The Bikebook integration has also brought in more service and repair work, while giving customers a simpler way to interact with the workshop.

“

One back office login, we got to choose our own card processing company, which we saved over 1% on all transactions, the control we had over the look of the website, the integration with Bikebook has brought in more service and repair work since moving over, our customers like how it works.

Michael Steele

Owner, Midlands Cycles

ABOUT THE CLIENT

About Midlands Cycles

Midlands Cycles is a rider-owned bike shop based in Stone, Staffordshire, built around good bikes, honest advice and proper workshop expertise. The team helps riders find the right bikes, kit and components, while its workshop handles everything from everyday repairs to servicing and e-bike diagnostics.

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