Cycling

Leeli Cycles Cuts Costs and Boosts Bookings with Saledock ePOS and Bikebook

Robert Josefs

August 12, 2026

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Leeli Cycles Cuts Costs and Boosts Bookings with Saledock ePOS and Bikebook

Leeli Cycles relied on WooCommerce, LightSpeed and HugTiger to manage retail, eCommerce and workshop operations, resulting in higher costs, fragmented support and inefficient workflows. Learn how Leeli Cycles reduced costs, saved time and increased workshop bookings by switching to Saledock ePOS, eCommerce and Bikebook.

INDUSTRY

Cycling

SOLUTIONS

ePOS, eCommerce, workshop

Saledock, Bikebook, Xero

RESULTS AT A GLANCE

Measurable impact that drives growth

Since partnering with Saledock, Leeli Cycles has seen significant improvements across key business metrics.

35%

Lower monthly fees

40%

More workshop bookings

15 Min

Time saved per job

25%

Higher customer retention

THE JOURNEY

Challenge → Solution → Results

A strategic partnership built on understanding, innovation, and measurable outcomes.

CHALLENGE

Disconnected systems creating higher costs and complexity

Before switching to Saledock, Leeli Cycles was running the business across multiple disconnected platforms, including WooCommerce, LightSpeed and HugTiger. While each system worked on its own, together they failed to meet the day-to-day needs of the business.

Multiple systems and support teams: Managing separate platforms created fragmented workflows and support
Rising costs: Fees continued to increase without meaningful improvements in functionality
Limited scalability: The disconnected setup did not save enough time or support the needs of a growing bike retailer

SOLUTION

One integrated platform built around the business

Leeli Cycles chose Saledock to replace its multi-platform setup with one integrated solution. The Saledock team worked closely with the business to understand its requirements and configure the system around retail, eCommerce, workshop management and supplier workflows.

All-in-one retail platform: ePOS and eCommerce brought together in one connected system
Integrated workshop management: Bikebook connected workshop processes with the wider retail operation
Streamlined supplier and order workflows: Product feeds, back orders, B2B messaging, flexible payments and shipping tools reduced fragmentation

RESULTS

Lower costs, stronger sales, and efficient workflows

Since switching to Saledock and Bikebook, Leeli Cycles has achieved clear, measurable improvements across the business, including a 35% reduction in monthly software fees and an immediate increase in online sales.

Workshop performance also improved, with 40% more online workshop bookings and an average of 15 minutes saved per job.

Customer retention increased by 25%, while online order management became faster and easier, helping drive more email enquiries through the website.

“

Saledock has been a breath of fresh air — a huge improvement on my previous multi-platform setup, now combined into an all-in-one retail suite.

Ben Goddard

Owner, Leeli Cycles

ABOUT THE CLIENT

About Leeli Cycles

Leeli Cycles is an independent bike shop founded by Ben Goddard, built on a lifelong passion for cycling and a belief in fair pricing and honest, high-quality service. What began as helping friends and local riders has grown into a trusted destination for bike repairs, servicing, rentals and sales.

Based in Turners Hill, Leeli Cycles offers everything from tune-ups and restorations to new bikes, parts, clothing and accessories, alongside mobile repair services and event support. Known for reliability, transparency and a genuinely personal approach, Leeli Cycles treats every bike as if it were their own.

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