Cycling

Leeli Cycles Cuts Costs and Boosts Bookings with Saledock ePOS and Bikebook

Robert Josefs

August 12, 2026

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Leeli Cycles Cuts Costs and Boosts Bookings with Saledock ePOS and Bikebook

INDUSTRY
Cycling

CHALLENGE
Leeli Cycles was operating across multiple disconnected systems that were costly, inefficient and difficult to support. Rising fees, limited time savings and fragmented support made it hard to run the business effectively and scale with confidence.

RESULTS
By moving to Saledock and Bikebook, Leeli Cycles consolidated retail, eCommerce and workshop operations into one system. Costs were reduced, bookings and retention increased, and day-to-day workflows became faster and easier to manage.

KEY PRODUCT
ePOS, eCommerce, Workshop, Xero

www.leelicycles.co.uk

35%

Lower Monthly Fees

45%

More Workshop Bookings

15 Min

Time Saved per Job

25%

Faster Website Speed

“Saledock has been a breath of fresh air — a huge improvement on my previous multi-platform setup, now combined into an all-in-one retail suite.”

Ben Goddard

Owner, Leeli Cycles

About Leeli Cycles

About Leeli Cycles

Leeli Cycles is an independent bike shop founded by Ben Goddard, built on a lifelong passion for cycling and a belief in fair pricing and honest, high-quality service. What began as helping friends and local riders has grown into a trusted destination for bike repairs, servicing, rentals and sales.

Based in Turners Hill, Leeli Cycles offers everything from tune-ups and restorations to new bikes, parts, clothing and accessories, alongside mobile repair services and event support. Known for reliability, transparency and a genuinely personal approach, Leeli Cycles treats every bike as if it were their own.

Visit Client's Website

The Challenge

Before switching to Saledock, Leeli Cycles was running the business across multiple disconnected platforms, including WooCommerce, LightSpeed and HugTiger. While these systems worked in isolation, together they failed to meet the day-to-day needs of the business.

Managing multiple systems meant higher costs, fragmented support, and workflows that didn’t save as much time as expected. As fees continued to rise without meaningful improvements, it became clear that the setup wasn’t scalable or efficient for a growing bike retailer.

"I’m really happy to now have a team that actually listens and works with me to get results. For example, our Saledock site has driven an increase in email enquiries, and managing online orders is now much easier.” — Leeli Cycles

The Solution

Leeli Cycles chose Saledock to replace its multi-platform setup with a single, integrated solution. A key factor in the decision was the Saledock team’s ability to understand how the business operates and work collaboratively to deliver practical improvements.

The transition was supported closely by the Saledock team, ensuring the system was set up to suit Leeli Cycles’ specific requirements — from retail and eCommerce to workshop management and supplier workflows.

Once live, Leeli Cycles began using Saledock’s all-in-one ePOS and eCommerce platform alongside Bikebook for workshop management. Supplier product feeds, back orders, B2B messaging, flexible payments and integrated shipping tools helped bring previously fragmented processes into one cohesive system.

The Results

Since switching to Saledock and Bikebook, Leeli Cycles has seen clear, measurable improvements across the business. Monthly software fees were reduced by 35%, while online sales increased immediately after launch.

Workshop efficiency and engagement also improved significantly, with a 40% increase in online workshop bookings and an average of 15 minutes saved per job. Customer retention rose by 25%, and managing online orders became faster and more straightforward, leading to an increase in email enquiries through the website.

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