Apparel and Footwear Sporting Goods

Geiger’s expands a 92-year-old business nationwide with eCommerce and tax compliance

Robert Josefs

August 21, 2026

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SUCCESS STORY

Geiger’s expands a 92-year-old business nationwide with eCommerce and tax compliance

Open since 1932, Geiger’s needed a retail system that could grow with the business and support both stores and eCommerce.

The company wanted connected inventory and reporting that could simplify merchandise analysis and help identify opportunities to reduce costs.

With Celerant and Avalara, Geiger’s connects POS, eCommerce and tax automation to manage inventory more efficiently and accurately remit sales tax nationwide.

COMPANY

Geiger’s

INDUSTRY

Apparel & sporting goods

SOLUTIONS

POS, eCommerce, inventory management, Avalara tax automation, billing

Stratus Enterprise since 2011

RESULTS AT A GLANCE

Measurable impact that drives growth

Since partnering with Celerant, Geiger’s and Home has seen significant improvements across key business metrics.

92+

Years in business

Store locations

Nationwide eCommerce reach

Automated sales tax compliance

THE JOURNEY

Challenge → Solution → Results

A strategic partnership built on understanding, innovation, and measurable outcomes.

CHALLENGE

Complex billing and tax rules limit growth

Geiger’s relied on a point of sale system that made it difficult to manage inventory across two stores and eCommerce. Complex billing for local organizations and confusing sales tax requirements added even more friction.

Complex billing: Team sales to schools, charities and local groups required inefficient billing processes
eCommerce tax challenges: Different tax rates across states and municipalities complicated accurate remittance
Limited inventory tracking: The old POS lacked the precision needed to support growing eCommerce sales

SOLUTION

Connected retail simplifies billing, taxes and inventory

After switching to Celerant, Geiger’s connected POS, eCommerce, inventory and billing in one real-time retail system. Accurate stock visibility helps the team assemble orders quickly, while integrated tools simplify billing and tax reporting.

Simplified billing: Team sales invoices for schools, charities and local groups can be created more efficiently
Avalara integration: Tax automation helps accurately calculate and report sales tax for online orders nationwide
Inventory optimization: Real-time merchandise tracking across locations supports faster order fulfillment

RESULTS

Stocked stores and faster order fulfillment

With Celerant in place, Geiger’s has transformed its family business into a more efficient retail operation across two stores, eCommerce and local team sales.

Improved inventory visibility and reporting help the business keep stores stocked and fulfill online orders faster, while Avalara automates sales tax compliance.

Simplified billing and connected operations also help Geiger’s invoice local customers more efficiently and stay competitive as the business grows.

“

Having that partnership with Celerant and Avalara, we know that we are ready to face the challenges and the changing environment of being a successful retailer in our local communities and on the web. Before, we always thought mom-and-pop shops can't compete. Now, we have customers nationwide!

Chas Geiger

Co-Owner, Geiger's

ABOUT THE CLIENT

About Geiger's

Geiger’s is a family-owned outdoor apparel and sporting goods retailer serving customers since 1932. The company operates two stores and an eCommerce business, offering apparel, footwear, sporting goods and team sales for schools, organizations and local groups. Over more than 90 years, Geiger’s has grown from a local business into a retailer serving customers nationwide.

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