Apparel and Footwear

CATO Fashions expands online and strengthens brand loyalty

Robert Josefs

August 21, 2026

This is a custom module. This text will not be shown on the live site. Purpose: Make the post full width + hide the default page title/image/author/date/ tags.

SUCCESS STORY

CATO Fashions expands online and strengthens brand loyalty

With more than 1,000 stores nationwide, CATO Fashions needed to expand its retail business with eCommerce.

The company wanted to reach new customers online while connecting the digital shopping experience with its large store network.

With Celerant, CATO Fashions now uses CatoFashions.com and ShopVersona.com to reach new customers and provide a unified shopping experience across online and in-store channels.

COMPANY

CATO Fashions

INDUSTRY

Apparel and fashion retailer

SOLUTIONS

Custom eCommerce, inventory, fulfillment, cross-channel shopping

Stratus Enterprise since 2013

RESULTS AT A GLANCE

Measurable impact that drives growth

Since partnering with Celerant, CATO Fashions has seen significant improvements across key business metrics.

1,000+

Store locations

Custom eCommerce websites

2013

eCommerce expansion began

Significant increase in sales volume

THE JOURNEY

Challenge → Solution → Results

A strategic partnership built on understanding, innovation, and measurable outcomes.

CHALLENGE

No online presence limits retail growth

Before 2013, CATO Fashions had no eCommerce presence and needed a retail solution that could support online sales while keeping inventory and order fulfillment connected.

No online presence: The business had no eCommerce experience or online marketplace offerings
Integration needs: Front- and back-end website systems needed to work together seamlessly
Tight timeline: CATO Fashions needed to launch eCommerce quickly with minimal disruption

SOLUTION

Custom eCommerce syncs online and in-store

After switching to Celerant, CATO Fashions launched two custom eCommerce websites that connect online sales with real-time inventory and store operations.

Connected eCommerce: Front- and back-end website systems work together to support order fulfillment
Fast implementation: Celerant designed, developed and launched the custom websites within short timeframes
Unified shopping experience: Customers can shop online, see available inventory and complete purchases online or in-store

RESULTS

Stronger online presence increases sales and reach

With Celerant in place, CATO Fashions has expanded its online presence and reached both existing and new customers through eCommerce.

Using one software provider helps connect the website experience with order fulfillment, saving time and money across the business.

The move online has also improved customer communication, strengthened brand presence and significantly increased sales volume.

“

Five years ago, we really didn’t have much of an online presence... our websites now bring in a new customer base and allow us to better communicate our story, our brand and our offerings to our customers.

Kerry Walter

VP of eCommerce & Marketing, CATO Corp.

ABOUT THE CLIENT

About CHAAR

CATO Fashions is a national apparel and footwear retailer with more than 1,000 stores across the United States. The company operates CatoFashions.com and ShopVersona.com, extending its fashion brands to customers online while maintaining a large brick-and-mortar presence.

Visit Website

Get the best in retail POS

Our award-winning ePOS, eCommerce and inventory solution makes selling and retail management a breeze!

Book a demo

This is a custom module. This text will not be shown on the live site. Purpose: Make the post full width + hide the default page title/image/author/date/ tags.