Angling

Birds Tackle manages eCommerce, eBay and in-store retail with Saledock

Robert Josefs

August 12, 2026

This is a custom module. This text will not be shown on the live site. Purpose: Make the post full width + hide the default page title/image/author/date/ tags.

SUCCESS STORY

Birds Tackle manages eCommerce, eBay and in-store retail with Saledock

Birds Tackle & Suffolk Air Rifles needed a more efficient way to manage its growing multi-channel retail operation across websites, eBay and its physical shop.

After using several ePOS systems over the years, rising fees, hidden charges and integration issues were creating extra costs and limiting growth.

By switching to Saledock, Birds Tackle unified sales, inventory and fulfilment across all channels in one connected system.

COMPANY

Birds Tackle

INDUSTRY

Fishing supply

SOLUTIONS

ePOS, eCommerce, marketplaces, accounting

Saledock + eBay + Xero

RESULTS AT A GLANCE

Measurable impact that drives growth

Since partnering with Saledock, Birds Tackle has seen significant improvements across key business metrics.

Retail channels

Websites

65%

Reduced fees

£500

Monthly savings

THE JOURNEY

Challenge → Solution → Results

A strategic partnership built on understanding, innovation, and measurable outcomes.

CHALLENGE

Complex retail systems create barriers to growth

Over the past 20 years, Birds Tackle & Suffolk Air Rifles moved through several ePOS systems while growing into a multi-channel retailer with three websites, an eBay store and a shop with two tills. Its setup created barriers, instead of supporting growth.

Rising and unexpected costs: The previous provider charged for system updates, quotes, website development and third-party eBay integrations
Lost eBay listings: Integration issues resulted in listings being lost, directly affecting revenue
Limited support for a complex operation: The business needed one comprehensive system without ongoing hidden charges

SOLUTION

One connected system across every sales channel

Birds Tackle chose Saledock to unify inventory and sales across its websites, eBay store and physical shop through real-time synchronisation. Products, pricing and stock levels now stay aligned across every channel.

Connected multi-channel retail: Four eCommerce websites, eBay and in-store sales are managed through one system
Streamlined inventory and purchasing: Mobile stocktaking and flexible purchase order creation simplify stock management
Integrated eBay and fulfilment: Listings, tracking, clickable links and click-and-collect help streamline online orders

RESULTS

Less admin, lower costs and connected retail

Since switching to Saledock, Birds Tackle has automated tasks that previously took hours of manual work, with products now appearing across all sales channels as soon as they are added.

Orders move seamlessly between the website and eBay with full tracking integration, while click-and-collect connects online and in-store retail.

The business has also reduced fees by 65% and is saving around £500 per month, while faster updates have reduced admin time and improved accuracy.

“

We use Saledock to sync our entire business - four websites, one physical shop, and an eBay store. The platform ensures everything runs smoothly, choosing them is a decision you won't regret.

Stacy Bird

Owner, Birds Tackle & Suffolk Air Rifles

ABOUT THE CLIENT

About Birds Tackle

Birds Tackle, Suffolk’s premier fishing tackle shop, provides top-quality gear for all types of anglers. Established in 1981, we are a family-run business that has grown into one of the largest tackle stores in the region, spanning over 5,000 sq. ft. and stocking a huge range of fishing tackle, bait, and accessories.

Visit Website

Get the best in retail POS

Our award-winning ePOS, eCommerce and inventory solution makes selling and retail management a breeze!

Book a demo

This is a custom module. This text will not be shown on the live site. Purpose: Make the post full width + hide the default page title/image/author/date/ tags.