Cycling

Birdie Bikes Modernises Retail with Saledock eCommerce and POS

Robert Josefs

August 12, 2026

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Birdie Bikes Modernises Retail with Saledock eCommerce and POS

INDUSTRY
Cycling

CHALLENGE
Birdie Bikes was relying on pen-and-paper systems that limited efficiency and growth. They needed a modern retail platform to manage POS, suppliers, and online sales in one connected system.

RESULTS
By switching to Saledock, Birdie Bikes modernised its retail operations and unlocked new online sales opportunities. A connected eCommerce catalogue and unified inventory gave the business greater visibility, efficiency, and reach.

KEY PRODUCT
ePOS, eCommerce, Workshop

www.birdiebikes.co.uk

Modern POS retail system

Live eCommerce catalogue

Unified sales and stock

Supplier product updates

“The most significant change we’ve seen is on the website. Having an online ecommerce catalogue has helped us sell more both in-store and online — including products we never expected to sell in volume.”

Adam Phipps

Director, Birdie Bikes

About Birdie Bikes

About Birdie Bikes

Birdie Bikes Hampton has been a cornerstone of the local community since 1999, dedicated to providing top notch customer service and support for cyclists of all levels. As a family run business, we pride ourselves on helping riders achieve their goals - whether it's becoming a weekend cyclist or winning that first race.

We are deeply rooted in the community, supporting local schools, charities, and cycling clubs like The Waldy Wheelers. We focus on sustainability, offering eco-friendly services and a free-to-hire cargo bike for locals.

Visit Client's Website

The Challenge

Birdie Bikes was operating with a pen and paper system, holding back their growth potential. A modern software solution was necessary to handle point of sale transactions and integrate suppliers to create an online presence that reached customers beyond their physical locations.

“Just from conversation number one, it seemed an instant fit. The supplier integrations were a big part of the decision for us. It’s been a fantastic tool to help us sell to customers without them physically being in the store.” — Birdie Bikes

The Solution

From the very first conversation, Birdie Bikes felt Saledock was the right fit. The Saledock team clearly explained how each part of the system worked together — from POS and inventory to supplier integrations and eCommerce.

Supplier integrations with major distributors played a key role in the decision, enabling Birdie Bikes to move quickly from manual processes to a modern, connected retail setup. The transition allowed the business to modernise operations across stock management, sales, and customer service, while still maintaining its community-focused approach.

The Results

Switching to Saledock allowed Birdie Bikes to move away from pen-and-paper workflows and adopt a modern retail system built for growth. Inventory and sales are now managed in one place, giving the team a clear, real-time view of the business across all channels.

The biggest impact has been online. With a live ecommerce catalogue in place, Birdie Bikes can now sell to customers well beyond their local area — opening up new revenue streams and making it easier to sell products that previously wouldn’t have moved in volume.

Get the best in retail POS

Our award-winning ePOS, eCommerce and inventory solution makes selling and retail management a breeze!

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