Bill Jackson began his business in the back of a garage with a ton of bleach and 500 pounds of rat poison. If that sounds bizarre and a little unbelievable, it is! They say it all began by accident. Through the years, the Jacksons credit much of their success to word-of-mouth networking and to their expert staff. They hire only those who have a passion for the outdoors and a great deal of knowledge about their sport. That even includes snow skiing. Their revolving ski deck has attracted flabbergasted visitors from around the globe. On any given day in the ski shop, you can hear someone say, “Snow skiing in Florida? Are you kidding? This is some store!” And it is. It’s one of a kind.