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Sporting Goods

BC Surf and Sport connects stores and online sales with enterprise retail software

Robert Josefs
Robert Josefs

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SUCCESS STORY

BC Surf and Sport connects stores and online sales with enterprise retail software

BC Surf and Sport sells sporting goods for customers hitting the slopes or catching a wave.

With nine storefronts, the business needed a point of sale system that could unify sales channels and provide visibility into the performance of each location.

BC Surf and Sport now uses an all-in-one POS and eCommerce system that provides real-time visibility into inventory and sales across the entire operation.

COMPANY
BC Surf and Sport
INDUSTRY
Sporting Goods
SOLUTIONS
Point of sale, eCommerce, Amazon, eBay
POWERED BY
Stratus Enterprise since 2004
RESULTS AT A GLANCE

Measurable impact that drives growth

Since partnering with Celerant, BC Surf and Sport has seen significant improvements across key business metrics.

9
Store locations
2
Online marketplaces integrated
1
Unified retail system
18+
Years with Celerant
THE JOURNEY

Challenge → Solution → Results

A strategic partnership built on understanding, innovation, and measurable outcomes.
CHALLENGE

Outdated systems limit multi-store growth

BC Surf and Sport had outgrown point of sale software designed for smaller retailers. As the business expanded across multiple stores and online channels, disconnected systems made inventory, sales and eCommerce harder to manage.

  • POS limitations: The old system could not keep pace with multi-store growth
  • Disconnected data: Inventory, customer and sales information did not flow into one system, complicating fulfillment and reporting
  • Limited eCommerce integration: Online marketplaces and seller accounts had to be managed separately
SOLUTION

One system connects stores and online sales

After switching to Celerant, BC Surf and Sport brought its stores, eCommerce and marketplace sales into one unified retail system. The platform can also scale with the business as new functionality is needed.

  • Unified retail data: Inventory, sales and customer information flow into one system for easier reporting and visibility
  • Connected eCommerce: Online sales stay linked with inventory across the business
  • Marketplace management: Amazon and eBay listings can be managed within the retail system
RESULTS

Connected retail drives efficient growth

With Celerant in place, BC Surf and Sport uses reliable, accurate data to guide business decisions and streamline operations across stores and online channels.

Integration across nine stores and eCommerce helps improve replenishment and prevent overselling across sales channels and locations.

After more than 18 years with Celerant, the business can adapt quickly, manage tasks more efficiently and support better customer service as it continues to grow.

“
Our retail software can scale to whatever size we grow to. Celerant set up our Amazon and eBay integrations and handles everything related to inventory and sales. Having the same provider manage it all creates a smooth integration between each part of the business. Our employees find everything more manageable, allowing them to do their jobs better, which is a big part of keeping customers happy.
Bruce Cromartie
Founder, BC Surf and Sport
bc-surf-and-sport-headshot-bruce-cromartie
ABOUT THE CLIENT

About BC Surf and Sport

Operated by surf, skate, and snow enthusiasts, offers a wide selection of apparel, footwear, and equipment. Products cater to surfing, skateboarding, and snowboarding, including clothing, accessories, and necessary gear for these sports. Multiple locations serve customers across several states.
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