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Cycling Sporting Goods Distributors/Vendors

Access leading cycling brands with Madison

Robert Josefs
Robert Josefs

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Access leading cycling brands with Madison

Madison distributes cycling brands and accessories - supplying bikes, components, and apparel to retailers.
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Carry more products with Saledock + Madison

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Saledock is a preferred partner to Madison for distributor integrations. Madison is the UK’s leading distributor of bicycle parts and accessories, connecting retailers with industry-leading brands, extensive inventory, and exceptional service.

Through the partnership, bike shops benefit from direct access to Madison’s vast product catalogue. The integration enables retailers to use enriched product data, streamline purchasing workflows, and maximise inventory turnover across both in-store and online sales channels.

Partner benefits

  • Simple stock managementGet instant access to the latest product catalogue, new releases and over 28,000 SKUs!
  • Enhanced product dataSave time - product images, descriptions and specifications available at your fingertips!
  • Effortless orderingSimple PO generation - Export and upload PO's straight into Madison’s B2B portal for quicker restocking.
  • Better stock visibilityMadison stock levels are updated daily, ensuring that you always have the most accurate and up-to-date stock information.
  • Authorised dealersOnly authorised dealers can access catalogues. A fairer approach to help bike shops compete online.
  • Scalable growthInstant scalability for when your business grows with multi-store and channel product capabilities.
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Saledock + Madison: How it works

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Saledock integrates with Madison to connect retailers directly to Madison’s distributor systems, combining Madison’s trusted supplier relationships and logistics expertise with Saledock’s modern retail technology. This replaces manual ordering processes and disconnected systems with a seamless, end-to-end workflow.

Retailers gain real-time access to product availability, promotional opportunities, and the full breadth of Madison’s portfolio. With fast shipping options and access technical support, the integration reduces friction between distributor and retailer, allowing businesses to focus on serving customers and growing market share.

Madison: Key Features

40+ years experience

Passionate about cycling and providing the best possible customer service.

The biggest brands

Madison work with 60+ brands, many of which are market leaders.

Leading B2B portal

Madison boasts a state-of-the-art B2B portal designed to make ordering easier.

Logistics handling

Madison handle both distribution and logistics inhouse for their brands.

Brand ambassadors

Madison are proud to support first time riders through to world champions.

Product advise

Providing invaluable product feedback, advise and so much more.
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"The partnership between Saledock and Madison strengthens what retailers value most - reliable access to quality products, fast delivery, and trusted support. By bringing Madison's distributor excellence into modern retail technology, we're helping independent bike shops compete and thrive in today's market."

Layla Gladwin
Managing Director @ Saledock

About Madison

Madison is the UK's leading distributor of parts and accessories. Madison work with multiple brands, many of which are market leaders within their product segments and managed by a well-resourced team and supported by an award winning marketing department.

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About Saledock

Celerant is a leading provider of retail software built for sporting goods retailers. As a preferred software provider for the NBDA and NSGA, our cloud-based solution includes point of sale, eCommerce, inventory management, rentals and repairs, customer loyalty, email marketing and more, with integrations to leading distributors, buying groups, digital waivers, and industry partners.
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Our award-winning ePOS, eCommerce and inventory solution makes selling and retail management a breeze!

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