Sportsman Compliance

Build Smarter Shooting Range Operations with Action Target (Review)

Robert Josefs

September 3, 2026

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Build Smarter Shooting Range Operations with Action Target (Review)

Connect Celerant with Action Target to unify retail and range operations through integrated point of sale and range management technology, supporting lane reservations, memberships, retail sales, and daily range operations.

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Connect Retail and Range Operations with Celerant + Action Target

Firearm dealers can connect their retail and shooting range operations with the combined capabilities of Celerant and Action Target. Action Target designs and builds industry-leading shooting ranges, while Celerant provides integrated point of sale and range management software.

Together, the solutions help dealers streamline lane management, memberships, retail sales, and daily operations while creating a more seamless customer experience across the store, online, and on the range.

Celerant + Action Target Integration: How it works

Automate lane activation Lane check-ins automatically activate Action Target systems for assigned shooting lanes.

Manage session timers Target systems automatically stop presenting when the reservation session expires following a two-minute warning.

Streamline range operations Automation simplifies lane management while supporting a more seamless shooter experience.

Enable in-lane ordering Coming soon: Touchscreen ordering for ammo, targets, gun rentals, and extended lane time.

Connect orders to POS Coming soon: Orders will sync to the POS for fast fulfillment and lane-side delivery.

Unify range technology Integrated range and retail technology connects facility operations through a more unified platform.

“Bringing SmartRange AXIS™ into the Celerant ecosystem gives range operators a connected platform that ties together more than the point-of-sale system to deliver improved range management and real operational efficiencies across their entire facility”

Kevin Tomaszewski
COO, Action Target

About Action Target

Action Target has helped transform how shooting ranges are designed, built, and sustained since 1986. Originally created for law enforcement, their solutions now serve the military, as well as commercial, residential, and specialty markets.

Explore Action Target

About Celerant

As a preferred software provider for the NSSF, NRA and NASGW, Celerant provides retail software built for firearms and other outdoor retailers. Our cloud-based solution includes point of sale, eCommerce, distributor integrations, electronic A&D, range management, marketplace integrations, email marketing and more, helping dealers streamline operations and grow their business.

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