Try Saledock’s Customer Engagement Suite (CES) -Your retail marketing hub

Turn the customer and sales data already in your retail system into more relevant marketing, automated engagement, and measurable results across every channel. 

Your POS knows a lot about your customers. It knows what they bought, when they bought it, how often they shop, and, when connected to your eCommerce operation, what they do online too. That information can tell you who your best customers are, which shoppers have gone quiet, what products are worth promoting, and when someone might be ready to buy again.

The problem is that your marketing tools often don't know any of that.

Saledock’s Customer Engagement Suite (CES) brings the two together. Built directly into the retail system, our CES connects your POS, eCommerce, inventory, loyalty programs, and customer profiles with the tools you use to market your business, giving your team one place to:

• create campaigns,
• automate customer engagement,
• manage conversations, and
• see how marketing is contributing to sales.

Start with the customers you actually want to reach

A good marketing campaign starts with knowing who you're talking to. CES lets retailers segment audiences using real customer and purchase data, so a campaign can be built around what shoppers have actually done rather than relying on a generic mailing list.

You might want to reach customers who bought a particular product category, shoppers who haven't purchased recently, loyalty customers, or people whose buying history suggests they may be interested in a particular promotion. Instead of exporting a list from your POS, cleaning it up, and moving it into another platform, you can build those audiences within the same system that holds the retail data.

Build the campaign without rebuilding your product catalogue

Once you've found the right audience, you still need something worth sending them.

CES connects directly to your retail product catalog, so your marketing team can search for products by SKU and pull product details and images into campaigns without leaving the platform. There's no need to download an image, copy a description, or check whether the price in your email still matches the price in your retail system.

For retailers with large or frequently changing catalogs, this can remove a surprising amount of repetitive work and help keep marketing content aligned with current product information.

It also gives your team a more efficient way to create campaigns for the products your business actually sells, rather than relying on generic templates or manually maintained product lists.

Let customer activity trigger the next conversation

Once you've built a campaign around the right products and audience, the next step is deciding what should happen after a customer engages with your business. Not every customer interaction needs to wait for someone on your marketing team to remember to send an email.

CES lets retailers create automated workflows based on customer activity, including purchases, loyalty milestones, abandoned carts, and periods of inactivity. Once the workflow is configured, the follow-up can happen automatically in the background.

That opens up a lot of practical possibilities.

• A customer abandons their cart and receives a reminder.
• A loyalty customer reaches a new milestone and gets a reward.
• A shopper who hasn't made a purchase for a certain period receives a re-engagement message.
• Someone makes a purchase and receives a follow-up designed to bring them back.

Keep the conversation going after the campaign ends

Once you've built the right audience, added the right products and set up the right follow-up, customers may still have questions or want to engage with your business in a different way.

That next interaction might happen through a text message, a social comment, a review, live chat or a question on your website. CES brings those conversations together with your email, SMS and marketing activity, so your team can respond without switching between disconnected tools.

Instead of treating each channel as a separate task, retailers can manage more of the customer relationship from one place. A campaign can start with an email, continue through a text message and lead to a live conversation with a shopper who wants more information.

The result is a more connected experience for both your team and your customers.

Give nearby customers a reason to walk through the door

The same customer data that helps you decide who to email or text can also help you decide when to reach out. With CES, retailers can use geofencing and push notifications to connect digital marketing with what is happening around their physical stores.

When a customer enters a defined area around a store, CES can trigger a location-based message, such as a promotion for a new arrival, an invitation to an in-store event, or an offer related to their previous purchases. Instead of sending the same message whenever it is convenient for the marketing team, your team can make the timing more relevant to where the customer is right now.

You can even measure the impact of your marketing

Once your campaigns are reaching the right customers and your automated follow-ups are running, the next question is whether those efforts are contributing to sales.

Open rates and clicks can show you how customers are responding to a message, but you ultimately need to connect that engagement back to your business.

Because CES is connected to the same retail data that powers your POS and eCommerce operation, you can measure campaign performance against actual sales data. That gives you a clearer view of what happens after a customer receives a campaign, rather than stopping the measurement at the inbox.

You can see which campaigns are getting attention, look at the retail results behind them, and use all that information to make your next campaign better.

Ready to put your retail data to work?

You've already got the customer data. You've already got the sales history. The next step is connecting that information to the marketing activity you want to run.

If you're a Saledock retailer, Customer Engagement Suite gives your team the tools to build targeted campaigns, automate customer engagement, manage conversations and measure marketing performance from within your retail system.

Want to see what CES could look like for your business?

Customer Engagement Suite (CES) FAQs