Celerant and SafeSide Tactical

In 2012, my father, brother, and I had a vision for SafeSide. We wanted to provide an experience that we couldn’t find locally in our area. We had visited other shops, many of which were dated, and we thought, what if we brought modern retail technology to the firearms industry, where it is often lacking?

What started as a hobby we wanted to pursue part-time has grown into a company with more than 60 employees.

Point of Sale for Multiple Retail Locations and eCommerce

Operating multiple physical stores alongside an eCommerce store presents challenges that some businesses may not face. We wanted to find a technology partner that understood our specific needs in the firearms industry, including our ATF compliance requirements and the need to maintain accurate acquisition and disposition logs every day.

Stratus Enterprise Integrates with the Firearms Industry

The buzz at this year’s show has been all about omnichannel retail and integrations. Celerant offers dealers a great opportunity to create a complete, 360-degree technology environment for their businesses. We’re pleased that our summer partnership provides these capabilities.

Firearm Range Management Integration

I primarily work on the range side, and we use Stratus for almost everything, including checking customers in and out and managing reservations. Customers can call us or make reservations through our website, and everything appears in one system.

Through the Stratus back office, I can access our training class schedule and see how many people are registered, which days and times the classes take place, and who the instructor will be. I can provide customers with all this information within seconds.

Payment Integration with OpenEdge Pay

Having an integrated payment system was another important requirement for us. The integration between Celerant and OpenEdge is seamless. We can check customers in and out quickly, making the process easier for them. They don’t have to worry about inserting their card into a separate system because everything is integrated.

Membership and Loyalty Programs

Our memberships are very important at SafeSide. They make customers feel at home, and they’re also incredibly convenient. With our monthly memberships, customers can keep a card on file, so they don’t even need to carry a membership card when they visit.

OpenEdge Decline Minimizer with Loyalty Program

OpenEdge’s Decline Minimizer is highly beneficial to both our business and our customers. When a customer’s card receives a new expiration date, they don’t have to come in and update their payment information. The Decline Minimizer can recognize the established relationship with the customer and help ensure that recurring payments continue.

This prevents situations where a customer comes in and we have to tell them, “Oh, by the way, you don’t have a membership because your payment wasn’t processed this month.” It saves customers frustration and allows us to focus more on providing excellent customer service.

Celerant in the Firearms Industry

When we talk to other firearms dealers about our system, they’re amazed by what we can do, including the integrations and partnerships available to us. It’s reassuring to know that our registers will start up each morning and our team will be able to process transactions.

In our business, we can’t operate effectively without a powerful, database-driven software platform. That’s exactly what we’ve found with Celerant.