All Things Digital for FFL Dealers in 2023

Dealers from across the country joined us this year for our Cumulus Retail virtual client conference.

We hosted an entire track of sessions dedicated specifically to helping them run their businesses better.

Important topics included streamlining ATF compliance, how to sell more products in store and online without stocking the merchandise, and different areas of the software like buy/trade, manufacturing for Type 7 FFLs, range management, our new range mobile apps, and much more.

How Can Firearm Dealers Sell More with One Retail System?

This year’s theme was all things digital, helping our firearm dealers be more competitive online, helping them get their website closer to page one on Google, and sending personalized emails based on triggers within their point of sale and eCommerce software.

We even surprised three lucky winners with a free mobile shopping app, SEO services, and our email marketing platform.

Many of our industry partners joined us this week, including Project ChildSafe, some of our distributor partners, compliance and cloud storage, digital waivers, online marketplaces, and more.

Aaron Keating, Chief Technology Officer of Lipsey’s

Thanks again for a great conference. It’s always good to meet new people, make new connections, and make new relationships.

To all our new friends, please reach out to us and we’ll help you get set up with Celerant and Lipsey’s and get you going.

Daryl McCaryl, Head of Marketing & Partnerships at SmartWaiver

It was not only an opportunity for us to get to know our mutual customers a little bit better, but also get a better understanding of how those customers are using the Celerant platform.

Great event, can’t wait for next year.

Amber Stansbury, Chief Financial Officer of ShopTrigger.com

We love all the industry-specific information that we get from the client conference.

This year, we even won the mobile app giveaway and are very excited to get working on it.

Driving Innovation in Firearms Retail

As the retail industry continues to evolve, Celerant continues to enhance our software, helping our dealers be more competitive.