Family-Run Business with Multiple Locations

My name is AJ ElChaar, and I’m the vice president of Chaar Pet Supplies. It’s a family-run business that my parents started in 2001.

Today, my father and I run the business alongside a small team. We have three stores in the Lehigh Valley area of eastern Pennsylvania.

Diverse Retail Software Requirements

Our retail software needs are diverse and can be complex because we manage a wide range of inventory, from pet supplies to clothing and footwear. Each category has different buying cycles and different methods and channels for purchasing and selling products.

Having Celerant in place helps us manage our inventory effectively. Its reporting tools help us anticipate our needs, while min/max ordering programs help us replenish inventory as needed.

When we chose Celerant, we were looking for a complete solution that would help us manage our inventory.

Related: Celerant’s Inventory Management Solutions »

Locally Integration Boosts Our Local Customer Base

Locally integration has been important to us because several of the brands we carry use Locally for their store finders.

It’s like an enhanced version of the traditional store locator. This integration helps consumers find us when they’re looking for a particular brand or product. More importantly, it tells them whether we have a specific item in stock.

Related: Celerant’s Integration with Locally »

Real-Time Business Metrics with Stratus Enterprise

I think the most significant benefit of using Celerant—and specifically the reason we switched to Stratus Enterprise—is having information available instantly.

With our previous system, we couldn’t access data right away. Sometimes, we had to wait several hours or even overnight to review sales performance or inventory metrics.

Business Information at the Touch of a Button

Now, I can simply pull out my cell phone and check the data whenever I need to. It’s easy to access information remotely or from any of our locations, allowing me to get an immediate overview of how the business is performing.