Michele Salerno, CGO of Celerant Technology: Our goal at Celerant always is to help our dealers be more successful.

For our dealers who opt into this new program and choose to participate, in working with Celerant and SIG SAUER, we’ll be able to have faster turns, properly stocked shelves, eliminate out-of-stocks, and prevent overbuying.

Our integration ensures that they’re making the right buying decisions at the right time to be more successful.

Jason Wright, VP of Marketing at SIG SAUER: This integration with Celerant allows us to look inside what’s happening at retail in a way that we’ve never been able to before as an industry.

The biggest benefit that retail is going to see with this is that we’ll help them be much more effective in their planning.

FFL dealers will be much more effective in their in-stock programs, much more effective in being able to really understand what do they have on hand and how can we maximize the turns that they need to have to make them more effective.

Michele Salerno, CGO of Celerant Technology: Another huge benefit to our dealers opting into this program is they’ll get their business presented to all the consumers that visit SIG SAUER’s website and connect with more local customers through the SIG SAUER brand.

Jason Wright, VP of Marketing at SIG SAUER: Our belief in the small dealer is beyond anyone else. They can use the power of SIG SAUER to make their inventory work harder.

We have about a million people a month coming to our website looking for our products. They can tap into the strength that we have as a brand and we have as customers looking for us and make it work harder for them. They can become more successful.