Shifting Trends in the Pet Industry

Celerant is excited to return to trade shows, and there’s no better way to kick things off than by exhibiting at the 2021 SuperZoo show in Las Vegas.

SuperZoo brings together a community of some of the nation’s largest pet brands and retailers. At this year’s show, we’re showcasing our point-of-sale system, CRM and loyalty rewards, and numerous pet industry integrations, including ASTRO and Phillips Pet Supply.

One of the unique challenges pet retailers face is adapting to the impact of COVID-19. The pandemic has changed the way consumers shop.

Customers have become accustomed to curbside pickup, in-store pickup, and online shopping. These are the features Celerant provides to meet the evolving needs of retailers and their customers.

Teresa Miller, Treats Unleashed

Two integrations we plan to use with Celerant are the ASTRO integration for pet stores and the website integration.

ASTRO is important to us because it helps us manage our frequent feeder program. Combined with our website integration, it allows us to create a seamless shopping experience for our customers. They can shop however they prefer, whether in-store or online, and enjoy a consistent experience.

Related: Treats Unleashed Success Story »

Loree Shirazi, Paw Pleasers

Celerant has been fantastic. This year, we decided not to attend SuperZoo, but we can still download orders and manage the entire ordering process through the system.

As we place orders, we enter them into the computer, add new merchandise, create purchase orders, and submit them, all from what we’re calling “SuperZoo on the sofa.”

The process has been very easy, and my staff has adapted to it extremely well. It’s simple for them to use, and so far, we’re very happy with it.

Celerant Serves the Entire Retail Cycle

One of the greatest benefits we offer is a platform that supports the entire retail cycle, covering all aspects of retail operations.

Our solution includes in-store point of sale, vendor links, distributor integrations, catalog services, and eCommerce, all integrated into a single platform.

Billy Dellipoali, Choice Pet

Celerant’s point-of-sale system allows our staff to maintain customer records and track inventory easily. The time and money we save through the various programs available to us, which we didn’t have with our previous system, are invaluable.

Developing Technology for Tomorrow’s Retail Challenges

The past year has presented significant challenges. At Celerant, we’ve been working hard to develop new features and functionality that help pet retailers continue to adapt, grow, and meet the changing needs of their customers.