Dealers can easily ‘click to ship’ suggested orders on the Sports South dealer website based on their on-hand data from Celerant’s retail software
September 9, 2026
Celerant Technology, a preferred retail software provider for the National Shooting Sports Foundation (NSSF), has expanded the integration with Sports South, helping dealers save time and make more informed purchasing decisions based on the dealer’s on-hand inventory data. The Sports South ‘Smart Order’ program automatically sends dealers’ data from the Celerant retail software, enabling Sports South to suggest recommended orders, in which dealers can easily ‘click to ship,’ make changes, or save for later on the Shooting Warehouse dealer website.
Order Faster with Recommendations from Industry Experts using Your Inventory Data
Dealers using Celerant with the Sports South integration can now use the ‘Smart Order’ program to expedite replenishment. Within the Celerant software, dealers can set minimum and maximum quantities per SKU with the assistance of Sports South account managers. Once the dealer has the new program set up within the Celerant software, inventory, and sales data will flow automatically to Sports South, enabling the Smart Order program to suggest orders for review on the Shooting Warehouse website. From there, the dealer reviews the proposed orders, confirms what to add to the cart, saves for later, or removes, and then completes the order in a fraction of the time.
Putting Replenishment on ‘Easy Mode’
As inventory is sold at the dealer’s store or via their website, the program automatically tracks the products and inventory levels to prepare the next set of suggested orders. When the dealer logs into the Shooting Warehouse website, the suggestions are ready and waiting for each product the dealer has included in the program, helping save tremendous time and ensuring the dealer is stocked correctly based on their individual sales trends.
Learn More
The ‘Smart Order’ Program will be available to demo at the Sports South booth #12070, Venetian Convention Center, Level 2, and the Celerant booth #42502 in the Venetian Convention Center, Level 1, at the 2025 SHOT Show. Existing Sports South dealers should direct inquiries to Sports South Director of Business Development, Robin Oke, at robin.oke@sportssouth.biz or learn more at www.celerant.com/partners/sports-south/
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About Sports South
Sports South is the market leader in sporting goods distribution with a focus on the shooting sports industry. Tradition sums up the 174 year business legacy that has passed through five generations of family leadership. As the country’s oldest and largest distributor of firearms and ammunition, Sports South maintains its leadership position through the relentless pursuit of new ideas and new thinking to drive long-term success and growth. With the nation’s largest concentration of shooting sports inventory from all the leading manufacturers under one roof, Sports South can deliver unmatched distribution services to its customers. Sports South is a family company and these values permeate through its culture to all its employees and its customers. Hard work, education, and hands-on involvement, along with the assured well-being and livelihood of hundreds of employees, reinforce the company’s dedication to its origin.
