Sporting Goods
Sportsman
Events and Conferences
Saledock now integrates with Belgian Cycling Factory to help retailers streamline product data, inventory and orders across their retail operations.
September 1, 2026
Saledock has announced a new integration with Belgian Cycling Factory (BCF), giving independent bike retailers a simpler way to access, manage and sell products from BCF’s portfolio directly through their retail system.
The integration connects a retailer’s Belgian Cycling Factory trade account with Saledock, allowing them to browse available products and import the products they want directly into their Saledock catalogue. Product information can then be managed alongside the rest of their inventory and used across both their in-store POS and eCommerce store.
Bring BCF products into your retail system
Belgian Cycling Factory has been focused on the independent bicycle dealer since 1997 and today represents four cycling brands: Ridley, Eddy Merckx, Nukeproof and Aeres. The company is family-owned and operates with a retailer-first approach designed to make it easier for independent dealers to work with its brands.
With the new Saledock integration, retailers can access BCF’s available product catalogue without manually creating product records one by one.
Product descriptions, specifications, and imagery can be brought into Saledock, helping retailers reduce the admin involved in setting up new products and keeping their catalogue up to date.
Once products are imported, retailers can manage them alongside the rest of their inventory and make them available to customers through their Saledock POS and eCommerce store.
Less product admin. More time to sell.
For independent bike shops, adding new products can mean a fair amount of repetitive work before an item ever reaches the shop floor or website.
The Saledock and Belgian Cycling Factory integration removes much of that manual setup by bringing supplier product data directly into the retailer’s existing workflow.
Retailers can choose which BCF products they want to import, manage those products alongside their wider catalogue and use the same product information across their retail operation. The integration also provides frequent stock updates to help retailers stay aligned with supplier availability.
“Our partnership with Belgian Cycling Factory gives independent bike retailers using our retail platform Celerant ONE a simpler way to bring BCF products into their existing retail workflow, from product setup through to selling in-store and online.”Layla GladwinManaging Director, Saledock
Supporting connected bike retail
The Belgian Cycling Factory integration is part of Saledock’s broader approach to connecting the systems, suppliers and tools that independent bike retailers rely on every day.
By bringing supplier catalogues into the same platform used to manage POS, inventory and eCommerce, retailers can spend less time moving information between systems and more time running their businesses. The integration is available to Saledock retailers with an existing Belgian Cycling Factory trade account, with no additional monthly integration fee.
Learn more about the Belgian Cycling Factory integration.
About Belgian Cycling Factory
Belgian Cycling Factory is a family-owned Belgian cycling company based in Beringen, Belgium, with operations dating back to 1990. The company is home to Ridley, Eddy Merckx, Nukeproof and Aeres and remains 100% focused on supporting independent bicycle dealers.
