The new integration enables automated SMS marketing campaigns and personalized customer communications.
September 10, 2026
Celerant Technology, a preferred retail software provider for the National Shooting Sports Foundation (NSSF), has announced a new integration with OtterText, a leading SMS marketing platform designed specifically for use by FFL retailers in the firearms industry. The partnership enables FFL dealers to automate customer communications and improve engagement through targeted text messaging and digital marketing campaigns.
Reach More Customers and Earn New Ones with SMS
The integration between OtterText and Celerant provides dealers with comprehensive SMS marketing capabilities, including abandoned cart recovery, shipping notifications, and automated customer communications. Dealers can leverage customer data from their Celerant eCommerce platform through pre-built templates and custom automation workflows to trigger personalized text campaigns. The platform works directly with digital carriers to ensure firearm brands receive proper approval, making it easy for dealers to maintain compliant communication channels with their customers.
Do More Digital Marketing Directly from Your Celerant System
FFL dealers using Celerant’s eCommerce platform can now segment their customer lists by purchase behavior and demographics, send promotional messages using SMS and MMS, and track customer purchases through a data-driven CRM pipeline. The integration helps dealers to drive their marketing efforts while ensuring timely and relevant communication that boosts conversion rates and consistently builds on the overall customer experience.
Learn More
Discover how OtterText and Celerant drive FFL retailers to sell more products using SMS and MMS marketing. Learn more by visiting www.celerant.com/OtterText.
Celerant offers the new OtterText integration for both Cumulus and Stratus eCommerce. Take a short quiz to determine which system is right for your business.
About OtterText
OtterText is a leading SMS marketing platform designed to help businesses in regulated industries, including firearms, retail, and outdoor sports, enhance customer engagement through automated, data-driven text messaging. With powerful integrations and easy-to-use tools, OtterText allows businesses to reach their customers at the right time with the right message—whether for promotions, order updates, or loyalty rewards. OtterText will enable businesses to create targeted SMS campaigns based on customer behavior, segment their audience by demographics and purchase patterns, and run automated marketing workflows to boost sales and retention. With its seamless integration capabilities, including with Celerant, OtterText ensures businesses can grow and nurture their customer base while saving time and maximizing results.
