Celerant Technology, a preferred retail software provider for the National Shooting Sports Foundation (NSSF), announced a new integration with MSR Distribution, a specialist wholesale distributor based in Las Vegas, NV, known for hard-to-find firearms and accessories. The integration allows FFL dealers to import MSR’s product catalog directly into their POS system and automate purchase orders. This software integration streamlines inventory management and expands their product selection without adding additional manual work.

Expand Product Selection with Access to MSR Distribution’s Unique Catalog

MSR Distribution continues to build a reputation in the firearms industry for carrying merchandise ranging from modern sporting rifles and AK-platform firearms to NFA items, optics, suppressors, and state-compliant models across multiple jurisdictions. For independent FFL dealers, gaining access to that depth of inventory requires manual effort to keep product data accurate and orders up to date. Dealers can pull MSR’s product catalog directly into their retail software.

Product data automatically populates eliminating the need for dealers to manually enter or update item information. Dealers can then display those products in-store, on kiosk stations, or their website, giving customers access to a broader, more unique inventory.

Automate Replenishment and Reduce Manual Ordering

Beyond catalog access, the integration enables automated purchase orders based on min/max inventory thresholds set directly within the POS system. When the stock of a particular item drops to a predetermined level, the system can automatically trigger a purchase order to MSR Distribution.

This level of automation is especially valuable for dealers managing a broad product mix across firearms, accessories, optics, and magazines. Rather than tracking each category manually, dealers can set reorder rules once and let the system handle routine replenishment.