Compliance best practices and digital strategy was main focus for FFL dealers at annual conference
September 10, 2026
Celerant Technology, a preferred software provider for the National Shooting Sports Foundation (NSSF), has wrapped up its 20th annual client conference for FFL dealers. Retailers and industry partners nationwide gathered for three days to share knowledge and best practices. With streamlining ATF compliance and developing a more digital strategy at the forefront, Celerant’s technology experts and industry professionals hosted interactive sessions designed for sportsman retailers.
Key Topics at the 2024 Celerant Client Conference
Celerant’s CEO & President, Ian Goldman, opened the conference with a welcome address highlighting the importance of technology and innovation in driving business in the firearms industry. The conference featured 25 breakout sessions, interactive workshops, and one-on-one meetings for retailers with Celerant experts. Important topics such as using technology to leverage distributors to sell more, streamlining inventory management with mobile devices, expanding online sales beyond just typical eCommerce sales, improving compliance at the point of sale with electronic A&D and enhancing email marketing through personalization, were discussed.
Keynote Speakers and Partners
This year’s conference featured Paul Erickson of Management One as the keynote speaker. Of the panels offered this year, the ATF Compliance Panel and an ‘Ask the Experts’ with Bryan Chiafullo from FFLGuard for legal compliance backed with attorney/client privilege, Travis Glover from 4473 Cloud/Silencer Shop, Jamison Collins from FastBound, and John ‘JC’ Clark from FFL Consultants allowed dealers to collaborate with experts about the compliance landscape.
The new ‘Client Success Panel’ allowed firearm retailers to listen and learn from fellow dealers about their success with Celerant’s technology offerings. Kevin Chandler from Vance Outdoors, Mitch Tyler from SafeSide Tactical, Corbett Ferrell from D&D Texas Outfitters, and more were on the panel.
Retailers also had the opportunity to meet face-to-face with some of Celerant’s industry partners and learn about their software solutions, including RSR Group, NASGW, Lipsey’s, FastBound, FFLGuard, Sports South, FFL Consultants, 2nd Amendment Wholesale, NSSF/Project ChildSafe, Guns America, Fortis, ClearSale, AltruPay, Smartwaiver, Worldpay, Avalara, Shift4 and more. Retailers interacted with partners at their booths, entered giveaways, and learned how each one’s integrations can help bring their business to the next level.
Feedback from Conference Participants
Learn More
A video recap of Celerant’s 2024 Virtual Client Conference is available here. Celerant clients can access the session materials at www.celerant.com/clientcon24-firearms.
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