Celerant Technology, a leader in retail software and eCommerce solutions, has announced the launch of its Customer Engagement Suite, an all-new digital marketing platform that unifies email marketing, text message marketing, live chat, social media management, and online reputation tools into one connected system. The new Customer Engagement Suite enables retailers to extend their marketing initiatives beyond the storefront and grow their potential customer base from within a single system.

A Modern, Data-Driven Approach to Retail Marketing

The Customer Engagement Suite enables retailers to automate and personalize their marketing based on customer and sales data from their Celerant point of sale, eCommerce, and mobile apps. Retailers can send personalized email and text campaigns, engage with shoppers through live chat, schedule and manage social media posts, respond to Google and Yelp reviews, and monitor reputation all within a single dashboard.

Built on Years of Experience With a Fresh, Modern Interface

For over a decade, Celerant has provided an integrated email marketing solution that seamlessly connects with retailers’ sales data. The Customer Engagement Suite builds on that foundation with a thoroughly modern interface, drag-and-drop email tools, enhanced automation, and deeper integration with product catalogs. Retailers can now search for a SKU and drop product images directly into an email or text campaign, eliminating the need for manual data uploads.

Helping Retailers Work Smarter

Retailers can access the Customer Engagement Suite through both desktop and mobile devices, enabling them to manage all aspects of the program. Within the mobile app, users can access and manage all the same functions on the go, in addition to receiving alerts and responding to messages directly from their smartphones. Celerant’s Customer Engagement Suite allows retailers to:

• Send personalized, data-driven emails and SMS messages.
• Automate marketing triggers based on purchases, loyalty points, or abandoned carts.
• Connect all social media accounts and schedule posts.
• Manage Google, Yelp, and social reviews from one dashboard.
• Chat live with customers on their eCommerce site.
• Manage everything through the mobile app with alerts and notifications.

The platform also introduces flexible pricing based on total contacts rather than total sends, aligning with modern marketing platforms. Retailers can choose the full Customer Engagement Suite or add-on text messaging capabilities as an upgrade.