Celerant Technology, a leader in retail software and eCommerce solutions for multiple industries, announced a new partnership with American Feeder, a supplier of outdoor feeding equipment for deer, fish and game management. This new integration enables Celerant’s clients- especially those in the hunting and fishing markets- to offer large, in-demand feeders through both their store and eCommerce channels without having to keep inventory on hand.

These feeding systems are high-ticket items for serious hunters. They can occupy substantial floor space, making them harder for retailers to carry. However, they are essential for reaching hunters and anglers with more disposable income.

A Smarter Way to Offer Specialized Hunting Gear

The integration delivers core capabilities that help retailers meet demand for niche, large-ticket items without traditional overhead, including:

• Electronic ordering from the POS for direct store replenishment.
• Automated order features for smoother back-office management.
• Drop shipping from American Feeder for online or special orders.

This provides a scalable way to offer gear ranging from basic gravity feeders to advanced timed feeders- ideal for full-line hunting and outdoor stores that want to serve serious hunters and landowners.