Sportsman Compliance

Optimize Retail Traffic Analytics with ShopperTrak (Review)

Robert Josefs

September 4, 2026

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Optimize Retail Traffic Analytics with ShopperTrak (Review)

Connect Celerant with ShopperTrak by Sensormatic Solutions to combine foot traffic and sales data, gain deeper insights into customer behavior, and create more personalized shopping experiences.

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Transform Store Traffic Data into Actionable Insights

Celerant’s point of sale software integrates with ShopperTrak from Sensormatic Solutions, a leading provider of location-based analytics. The integration combines foot traffic and sales data to give retailers a more comprehensive view of their physical store performance.

Data is automatically transferred from Celerant to ShopperTrak, requiring no additional effort from retailers. With these insights, retailers can better understand consumer behavior, optimize store strategies, and deliver stronger shopping experiences.

Celerant + ShopperTrak: How it works

Quantify foot traffic Store traffic and shopper movement data provide visibility into physical store activity.

Understand customer behavior Combined traffic and sales data offer a more holistic view of customer interactions.

Enhance shopping experiences Customer insights support stronger and more personalized experiences in-store.

Optimize store strategies Traffic and sales insights help retailers evaluate store layouts and promotions to maximize sales.

Respond to trends quickly Timely analytics help retailers identify changing trends and make informed staffing decisions.

Automate data transfer Sales data flows automatically from Celerant to ShopperTrak without additional retailer effort.

“ShopperTrak data provides real insights to our district managers, allowing them to make quick adjustments to improve our conversion rates. Our new Celerant POS system integration with ShopperTrak provides a seamless flow of data that allows us to deliver exceptional shopper experiences.”

ShopperTrak

About ShopperTrak

ShopperTrak by Sensormatic helps retailers know how many people are entering their stores, and what is happening inside the store. Sensormatic Solutions collects and delivers data which can easily be converted into meaningful insights and actionable outcomes, allowing retailers to make shopping easier, more convenient, and more interesting.

Explore ShopperTrak

About Celerant

As a preferred software provider for the NSSF, NRA and NASGW, Celerant provides retail software built for firearms and other outdoor retailers. Our cloud-based solution includes point of sale, eCommerce, distributor integrations, electronic A&D, range management, marketplace integrations, email marketing and more, helping dealers streamline operations and grow their business.

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