Sportsman Compliance

Expand Military and Outdoor Product Selection with Rothco (Review)

Robert Josefs

September 4, 2026

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Expand Military and Outdoor Product Selection with Rothco (Review)

Connect Celerant with Rothco to expand military, tactical, survival, and outdoor product offerings through automated ordering, inventory management, eCommerce integration, and in-store kiosks.

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Simplify Product Management with Celerant + Rothco

Celerant’s retail software integrates with Rothco to help retailers access a broad selection of military, tactical, survival, and outdoor products while reducing the manual work involved in product management and replenishment.

Retailers can browse Rothco’s product catalog directly from Celerant’s point of sale, select the products they want to carry, and import them without manual data entry.

Rothco’s inventory data feeds can also support eCommerce and in-store kiosks, allowing retailers to expand their product selection and offer an ‘endless aisle’ while automatically reordering inventory when stock levels are low.

Celerant + Rothco: How it Works

Access the full catalog Rothco’s extensive product catalog is available directly through Celerant’s POS software.

Import products effortlessly Selected products can be imported directly through the POS without manual data entry.

Restock intelligently Automated reordering helps replenish inventory when stock levels are low.

Enhance online visibility Rothco inventory data feeds can display products through Celerant’s eCommerce platform.

Expand your selection In-store kiosks and product data feeds enable retailers to offer an ‘endless aisle’ of Rothco products.

Improve retail efficiency Integrated catalog access, product imports, and automated replenishment simplify day-to-day inventory management.

“Rothco has been committed to the independent retailer since 1953. Partnering with a company like Celerant, that gives the small business owner great tools to access our vast selection of military, tactical, and outdoor goods offered through their platform, is a winning combination.”

Howard Somberg
President, Rothco

About Rothco

Rothco has been providing military, tactical, survival and outdoor retailers with unparalleled services since 1953. Rothco is an excellent partner to provide customers with the high-margin military and tactical merchandise they desire.

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About Celerant

As a preferred software provider for the NSSF, NRA and NASGW, Celerant provides retail software built for firearms and other outdoor retailers. Our cloud-based solution includes point of sale, eCommerce, distributor integrations, electronic A&D, range management, marketplace integrations, email marketing and more, helping dealers streamline operations and grow their business.

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