Sportsman Compliance

Leverage market analytics with NPD Group

Robert Josefs

August 20, 2026

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Leverage market analytics with NPD Group

Celerant’s integration with NPD Group (now known as Circana) gives sporting goods retailers access to market analytics and consumer trend data. Participating retailers can automatically and anonymously share sales data through Celerant’s point of sale, then use comprehensive industry insights to understand consumer demand and make data-driven decisions around ordering, pricing, and target marketing.

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Celerant + NPD Group: Leveraging data to identify consumer trends

Celerant’s point of sale software integrates with a data exchange program offered by the NPD Group (now known as Circana), offering the largest market data analytics in the sporting goods industry.

Participating retailers can leverage the data to identify consumer trends and make strategic data-driven decisions. The data is automatically transferred from Celerant to NPD; no effort is needed by the retailer!

Celerant + NPD Group: How it works

Automate sales data sharing Anonymous sales data automatically shared with NPD through Celerant’s point of sale.
Access comprehensive analytics Market analytics based on 1,300+ brick-and-mortar and eCommerce retailers.
Track sports sales Sales data covering sports apparel, footwear, equipment, and accessories.

Enhance market understanding Insights into what is selling, where it is selling, and at what price.
Optimize decision-making Data-driven insights supporting ordering, pricing, and target marketing decisions.
Improve retail competitiveness Market information supporting more competitive and profitable business decisions.

"As consumers’ tastes change and the retail landscape evolves, new business opportunities and threats abound. We help our clients understand what is selling, who is buying, and the why behind the buy. Our clients use this information to make decisions across nearly every aspect of business."

NPD Group

About NPD / Circana

NPD offers data, industry expertise, and prescriptive analytics to help their clients grow their businesses in a changing world. Over 2000 companies worldwide rely on them to help them measure, predict, and improve performance across all channels, including brick-and-mortar and e-commerce. Now a part of Circana, they have offices in 27 cities worldwide.

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About Celerant

Celerant Technology is a leading provider of innovative end-to-end retail commerce software that maximizes business growth and efficiency for startup to enterprise businesses. Our cloud-based point of sale and eCommerce software offers industry-specific functionalities and features, and an experienced team to let retailers to focus on their business, not their software.

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