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Expand firearm product offerings with MSR Distribution

Robert Josefs
Robert Josefs

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Expand firearm product offerings with MSR Distribution

Celerant’s integration with MSR Distribution helps FFL dealers expand their in-store and online product offerings with hard-to-find and high-demand firearms, magazines, ammunition, optics, parts, and accessories. Dealers can access product data, import products, maintain inventory and pricing, support eCommerce sales, and streamline ordering while offering a wider selection of products from nearly 100 brands.

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Quickly offer products with Celerant + MSR Distribution

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With MSR Distribution and Celerant, firearm dealers can quickly expand their in-store and online offerings with hard-to-find and highly sought-after firearms, magazines, ammunition, optics, parts, and accessories from nearly 100 brands.

This integration helps dealers maintain accurate inventory, streamline ordering, and stay compliant while offering a wider mix of popular and niche products their customers are actively searching for.

With shared NASGW membership and a focus on strong dealer relationships, Celerant and MSR Distribution work together to support sustainable growth and reliable fulfillment.

Celerant + MSR Distribution: How it works

  • Access the full catalog MSR Distribution’s extensive product selection available directly through Celerant.
  • Import products easily Product selection and accurate data available for import into Celerant’s back office.
  • Manage inventory efficiently Up-to-date inventory and pricing through streamlined wholesaler integration.
  • Support eCommerce sales MSR-provided product data and images available for online listings.
  • Place orders confidently Ordering options through the MSR Distribution website or dealer specialists.
  • Maintain product availability Reliable fulfillment supporting continued inventory movement.
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“Access to exclusive and hard-to-find inventory is a key differentiator for today’s FFL dealers. By integrating with Celerant, we’re making it easier for dealers to offer MSR’s unique catalog, including the full line of Arsenal products, while improving efficiency through automation.”

Christopher Thomas
Business Manager of MSR Distribution

About MSR Distribution

MSR Distribution is a specialist wholesale distributor that sells hard-to-find and highly sought-after products to licensed retailers and specific qualified entities. You can order directly from our website or you can place your order with one of our MSR Dealer Specialists that is standing by!

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About Celerant

As a preferred software provider for the NSSF, NRA and NASGW, Celerant provides point of sale, eCommerce, distributor integrations, electronic A&D, range management, marketplace integrations, email marketing and more.

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