Cycling Sporting Goods Distributors/Vendors

Expand your cycling product selection with HLC

Robert Josefs

August 25, 2026

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Expand your cycling product selection with HLC

Celerant integrates with HLC, a leading bicycle wholesaler serving retailers across the United States and Canada. The integration helps independent bicycle dealers manage product catalogs, streamline inventory and purchasing, automate replenishment, and fulfill eligible customer orders through HLC’s distribution network.

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Streamline Bicycle Retail with Celerant + HLC

With HLC and Celerant, independent bicycle dealers can connect their retail operations with a leading wholesale distributor while managing their store and eCommerce business from one platform.

The integration provides efficient catalog and inventory management, helping retailers reduce manual entry and maintain a more streamlined purchasing process.

Approved dealers can also route eligible orders to HLC for drop shipping, helping them fulfill customer orders efficiently while expanding their product offerings.

Celerant + HLC: How it works

Navigate the HLC catalog Direct access to HLC’s product catalog through Celerant’s point of sale.
Simplify product imports Bulk product imports that reduce manual entry when building your product database.
Streamline procurement Electronic purchase orders and configurable minimum and maximum inventory levels for automated ordering.

Facilitate drop shipping Approved dealers can route eligible customer orders to HLC for direct fulfillment.
Prepare online product feeds Upcoming access to HLC product feeds with images for Celerant eCommerce websites and in-store kiosks.
Improve order fulfillment Integrated ordering and HLC Doorstep Delivery services for a more efficient customer experience.

"We are excited to offer automation for Celerant customers using HLC as a preferred supplier. Our new integration allows retailers to automate HLC's catalog, inventory, and even send orders through to HLC to be fulfilled directly to the consumer using HLC's Doorstep Delivery services."

Derrick Boatwright
Director of Commercial Innovation, HLC

About HLC

HLC is a leading distributor of bicycles, parts and accessories in North America. With headquarters in Levis, Quebec and Lexington, South Carolina, the company has the largest IBD reach on the continent—servicing more than 5,500 retailers with 70 sales representatives and 4 regional distribution centers.

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About Celerant

Celerant is a leading provider of retail software built for sporting goods retailers. As a preferred software provider for the NBDA and NSGA, our cloud-based solution includes point of sale, eCommerce, inventory management, rentals and repairs, customer loyalty, email marketing and more, with integrations to leading distributors, buying groups, digital waivers, and industry partners.

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