"We’re always looking for ways to make life easier for our dealers. Connecting our product range with Saledock gives retailers a simpler way to manage BCF products alongside the rest of their business."
Gert Thora
CIO @Belgian Cycling Factory
Cycling
Distributors/Vendors
Belgium’s largest bicycle manufacturing company
Robert Josefs
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Belgium’s largest bicycle manufacturing company
Connect Saledock with Belgian Cycling Factory to access leading cycling brands and products. Choose what you want to stock and add products directly to your retail catalogue. Sell them in-store and online from one connected system.
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A retail partnership built around independent bike shops
Saledock is a trusted technology partner for Belgian Cycling Factory (BCF), connecting BCF's product range with the systems independent bicycle retailers already use to run their businesses.
Belgian Cycling Factory has been focused on the independent bicycle dealer since 1997. Today, BCF is home to Ridley, Eddy Merckx, Nukeproof, and Aeres, with a retailer-first approach built around making it easier for dealers to work with its brands and grow their businesses.
The Saledock integration brings that product range into your existing retail workflow, reducing the need for manual product entry and helping you manage BCF products alongside the rest of your catalogue.
Belgian Cycling Factory integration benefits
- Access leading cycling brands Bring products from BCF's portfolio into your Saledock catalogue, including Ridley, Eddy Merckx, Nukeproof and Aeres.
- Enhanced product data Browse and import available BCF products directly into Saledock, helping you avoid the time and admin involved in manually creating product records.
- Sell in-store and online Once imported, BCF products become part of your Saledock catalogue and can be sold through your in-store POS and eCommerce site.
How does the Saledock and Belgian Cycling Factory integration work?
Saledock connects with your Belgian Cycling Factory account so you can browse available products and import the ones you want into your catalogue.
Once imported, products can be managed within Saledock alongside the rest of your inventory. You can use the same product data across your retail operation and make products available through your POS and eCommerce store.
Everything stays within your existing workflow, so there's no need to switch between systems or manually recreate every product you want to sell.
Key features of the Belgian Cycling Factory integration
Instant product access
Browse and import the latest BCF product collections directly into your retail system.
Accurate product listings
Ensure every product is backed by detailed descriptions, specifications, and imagery without manual input.
Real-time stock updates
Stay aligned with supplier availability through frequent stock updates.
Smarter operations
Reduce admin time and focus on selling, servicing, and growing your business.
Better customer experience
Present reliable product information and availability, building trust and improving conversions.
One unified platform
Manage POS, eCommerce, and inventory in one place without juggling multiple systems.
"Our partnership with Belgian Cycling Factory gives independent bike retailers a simpler way to bring BCF products into their existing retail workflow, from product setup through to selling in-store and online."
Layla Gladwin
Managing Director @ Saledock
About Belgian Cycling Factory
Belgian Cycling Factory is a family-owned Belgian cycling company with operations dating back to 1990. Based in Beringen, Belgium, BCF oversees research and development, painting, assembly, and distribution, and is home to four major cycling brands: Ridley, Eddy Merckx, Nukeproof, and Aeres.
BCF has remained 100% focused on the independent bicycle dealer since 1997, with its Rider and Retailer Centric approach built around supporting retailers, reducing risk, and helping them grow their businesses profitably.
Explore the Belgian Cycling Factory
About Saledock
Celerant is a leading provider of retail software built for bicycle shops and cycling retailers. As a preferred software provider for the National Bicycle Dealers Association (NBDA), our cloud-based solution includes point of sale, eCommerce, inventory management, service and repair, customer loyalty, email marketing and more, with integrations to leading bicycle industry partners and distributors such as Everest, HLC, JBI.BIKE, Giant Bicycles and Quality Bicycle Products (QBP).
Discover Bike Shop ePOS
Frequently Asked Questions about the Belgian Cycling Factory + Saledock integration
How does the Saledock integration with Belgian Cycling Factory work?
Once your Saledock account is connected with your Belgian Cycling Factory trade account, the integration allows you to browse and import products directly into your catalogue.
These products can then be managed like any other item in Saledock, making them available to sell both in-store and through your eCommerce site.
Everything sits within your existing workflow, so there's no need for manual product setup or switching between systems.
Can I choose which Belgian Cycling Factory products to import?
Yes. You stay in control of your catalogue and can choose which available BCF products you want to import and sell through Saledock.
Can I sell BCF products both in-store and online?
Yes. Once products have been imported into Saledock, they can be sold through your in-store POS and eCommerce site, with your retail operation managed from one platform.
Is there an additional cost for the Belgian Cycling Factory integration?
No. Supplier integrations are included as part of Saledock's retail POS and eCommerce solutions, with no additional monthly integration fee.
Do I need an account with Belgian Cycling Factory?
Yes. You'll need an account with Belgian Cycling Factory to purchase and supply products. The integration connects that existing supplier relationship with your Saledock workflow.
Ready to see how Accell works with Saledock?
Our team will be happy to show you how easy it is to start importing and selling Europe’s leading bicycle brands through one connected retail system.
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