Sportsman Compliance

Expand Outdoor Equipment Offerings with American Feeder (Review)

Robert Josefs

September 3, 2026

This is a custom module. This text will not be shown on the live site. Purpose: Make the post full width + hide the default page title/image/author/date/ tags.

Expand Outdoor Equipment Offerings with American Feeder (Review)

Connect Celerant with American Feeder to expand your outdoor and sporting goods selection with specialized feeding equipment, electronic ordering, automated replenishment, and drop shipping.

Get integration

american-feeder-and-celerant-integration

Expand Specialized Outdoor Product Offerings with Celerant + American Feeder

The partnership between Celerant and American Feeder enables outdoor and sporting goods retailers to offer specialized livestock and outdoor feeding equipment without the need for additional warehouse space or inventory investment.

Through integrated electronic ordering and drop shipping capabilities, retailers can provide customers with access to American Feeder’s quality fish and game feeding solutions while maintaining efficient inventory management.

American Feeder offers a focused selection of outdoor feeding equipment for livestock management and outdoor enthusiasts, including block feeders, outdoor feeding systems, and more.

Celerant + American Feeder: How it Works

Streamline electronic ordering Feeding equipment orders placed directly through the Celerant POS with integrated electronic ordering functionality.

Automate store replenishment Automated ordering features that support efficient restocking of popular feeding equipment without manual intervention.

Enable drop shipping fulfillment Customer orders fulfilled directly from American Feeder facilities, reducing the need for additional inventory investment.

Expand product offerings Specialized livestock and outdoor feeding equipment available to customers without additional warehouse space.

Simplify inventory management Integrated ordering capabilities that help retailers maintain efficient product replenishment.

Improve customer access American Feeder’s focused selection of fish, game, and livestock feeding solutions available through the retailer’s sales channels.

“This partnership with Celerant streamlines our ordering process and allows retailers to offer our equipment more efficiently. Integrating our product line directly into retailers' systems makes it easier for outdoor enthusiasts to access our quality feeding solutions.”

Matt Swainbank
Sales & Marketing at American Feeder

About American Feeder

American Feeder provides outdoor fish and game feeding equipment for livestock management and outdoor enthusiasts. Their focused product line includes block feeders, outdoor feeding systems, and more.

Explore American Feeder

About Celerant

Celerant is a leading provider of retail software built for sporting goods retailers. As a preferred software provider for the NBDA and NSGA, our cloud-based solution includes point of sale, eCommerce, inventory management, rentals and repairs, customer loyalty, email marketing and more, with integrations to leading distributors, buying groups, digital waivers, and industry partners.

Read Partner Announcement