Use this free checklist to evaluate your retail content and create more original content that aligns with Google's latest AI search guidance.

As AI-generated content becomes more common, originality is becoming a key differentiator. Google's latest AI search guidance emphasizes the importance of creating content built on real expertise, customer insights, and first-hand experience.

The Retailer's Non-Commodity Content Checklist helps you evaluate whether your content contributes something unique or simply repeats information already available elsewhere.

Use this checklist to:

• Identify content that may be too generic or easily replicated.
• Uncover opportunities to add original insights and real-world expertise.
• Create more valuable content for customers and search engines.
• Align your content strategy with Google's AI search recommendations.
• Turn customer questions, product knowledge, and business experience into stronger marketing assets.

Whether you're reviewing existing content or planning your next blog, guide, or resource, this checklist provides a simple framework for creating content that stands out in an increasingly crowded digital landscape. Download the checklist and start identifying the expertise already inside your business.