Reaching customers through digital marketing can be challenging, especially for retailers facing industry-specific advertising restrictions. Text messaging provides another way to connect with shoppers, promote products, and encourage repeat purchases while following applicable messaging regulations and provider policies.

Discover how Celerant's integration with OtterText helps retailers use customer data from their eCommerce website to automate SMS campaigns and personalize communications. Learn how to send abandoned cart reminders, shipping updates, and promotional messages that keep customers engaged and support sales online and in-store.

Key topics:

• Understanding digital marketing restrictions and SMS compliance requirements
• Using eCommerce customer data to create personalized text messaging campaigns
• Recovering abandoned carts with automated SMS reminders
• Sending shipping notifications and other customer communications
• Using SMS and MMS promotions to encourage repeat purchases and increase sales

Plus, hear from experts at Celerant and OtterText about practical SMS marketing strategies and how integrated technology helps retailers automate customer communications while following messaging compliance requirements.

Who should attend:

Retail business owners, eCommerce marketing teams, and store managers looking to improve customer engagement, automate marketing campaigns, and increase online and in-store sales.