Understanding what your competitors are doing can help you make better decisions about pricing, product selection, and marketing. However, keeping track of competitor activity across websites, social media, customer reviews, and advertising channels can be challenging without a clear strategy.

Discover how retailers use simple research techniques and digital tools to monitor competitors, compare pricing and promotions, and identify changes in customer demand. Learn how to gather insights from search engines, social media, online reviews, and competitor websites to strengthen your retail strategy.

Key topics:

• Monitoring competitor pricing, promotions, and product offerings
• Analyzing customer reviews and social media activity to identify opportunities
• Using mystery shopping and other low-cost competitor research techniques
• Exploring digital tools to evaluate competitor SEO, advertising, and website traffic
• Identifying market trends to improve retail pricing, marketing, and merchandising strategies

Plus, learn practical ways to organize competitor research and use those insights to make more informed decisions for your retail business.

Who should attend:

Retail business owners, store managers, marketing teams, buyers, and merchandise planners looking to better understand their competition and improve their retail strategies.