Join Celerant at Rendezvous On The Red 2025 and discover how firearms retailers can manage their store, range, inventory, and eCommerce operations more efficiently. From point of sale and online sales to inventory management and distributor integrations, Celerant helps dealers reduce manual work and improve visibility across their business.

Celerant integrates directly with Sports South, giving retailers access to product data, online product feeds, drop shipping, and smarter ordering tools. Through the Smart Order program, dealers can streamline purchasing, reduce manual data entry, and help keep the right products available for customers both in-store and online.

Rendezvous On The Red brings together Sports South customers, manufacturers, and industry professionals for opportunities to connect, discover products, and build stronger business relationships within the shooting sports industry.

Sports South is a family-owned distributor with a history dating back to 1841. Today, the company serves firearms retailers with a broad selection of firearms, ammunition, and accessories from leading manufacturers, along with distribution services and technology designed to help dealers efficiently manage inventory and meet customer demand.