Effective Open-to-Buy planning requires more than analyzing your own sales and inventory. Competitor pricing, promotions, and product assortments can provide valuable insights into market trends and changing customer demand. Without considering these external factors, retailers risk overbuying, running out of popular products, or missing opportunities to improve profitability.

Discover how retailers incorporate competitive intelligence into Open-to-Buy planning to improve forecasting and purchasing strategies. Building on our previous webinar about tracking retail competitors, this session explores how to use competitor data to adjust inventory plans, respond to market changes, and make more informed buying decisions throughout the retail season.

Key topics:

• Reviewing tools and techniques for tracking competitor pricing, promotions, and product assortments
• Using competitor trends to improve inventory forecasting and purchasing decisions
• Incorporating competitor pricing and promotions into Open-to-Buy planning
• Adjusting inventory plans to reduce overstocking and out-of-stock products
• Exploring real-world examples of retailers responding to changing market conditions
• Monitoring competitors throughout the buying cycle to keep inventory plans flexible

Plus, learn practical strategies for applying competitor insights to your Open-to-Buy plans and making purchasing decisions that better reflect market conditions and customer demand.

Who should attend:

Retail business owners, buyers, merchandise planners, inventory managers, and retail marketing teams looking to improve Open-to-Buy planning, understand competitor activity, and make more informed purchasing decisions.