Skip to content
Webinars Pet Supply General Retail

How POS Data Fuels Campaigns and Cross-Sell Efforts for Retailers – Case Study: Chaar & Stratus Analytics

Robert Josefs
Robert Josefs

This is a custom module. This text will not be shown on the live site. Purpose: Make the post full width + hide the default page title/image/author/date/ tags.

How POS Data Fuels Campaigns and Cross-Sell Efforts for Retailers – Case Study: Chaar & Stratus Analytics

Join this webinar to see how Chaar used Celerant Stratus Analytics to uncover opportunities, improve staff performance and drive approximately 6% same-store growth in dry dog food.

Turn retail data into actionable insights

Most retailers have questions about their business they’ve stopped asking not because the answers don’t matter, but because pulling the numbers takes too much time.

Chaar, a 50-person retailer running Celerant’s Stratus Analytics, found that when you can get those reports in minutes, three long-standing hunches turned into action: a cross-sell gap between their grooming and their pet food customers, a shift in customer price points that became a marketing campaign, and a staff performance metric their managers now coach on.

The result? A campaign they only knew to run because they could see the shift and around 6% same-store growth in dry dog food, in a year their peers were reporting declines of 6-10%.

Key topics:

  • Turning POS data into actionable retail insights
  • Identifying cross-sell opportunities across departments
  • Using changes in customer spending habits to shape campaigns
  • Measuring and coaching staff performance
  • How Chaar achieved approximately 6% same-store growth in dry dog food while industry peers declined

Who should attend:

  • Retail owners and executives
  • Marketing and eCommerce teams
  • Merchandisers and category managers
  • Store and operations managers
  • Retailers seeking more value from their POS data

Share this post