Fuel Campaigns and Strategy with POS Data from Stratus Analytics: Featuring Chaar
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Fuel Campaigns and Strategy with POS Data from Stratus Analytics: Featuring Chaar
Turn retail data into actionable insights
Most retailers have questions about their business they’ve stopped asking not because the answers don’t matter, but because pulling the numbers takes too much time.
Chaar, a 50-person retailer running Celerant’s Stratus Analytics, found that when you can get those reports in minutes, three long-standing hunches turned into action: a cross-sell gap between their grooming and their pet food customers, a shift in customer price points that became a marketing campaign, and a staff performance metric their managers now coach on.
The result? A campaign they only knew to run because they could see the shift and around 6% same-store growth in dry dog food, in a year their peers were reporting declines of 6-10%.
Key topics:
- Turning POS data into actionable retail insights
- Identifying cross-sell opportunities across departments
- Using changes in customer spending habits to shape campaigns
- Measuring and coaching staff performance
Plus, you will hear from guest speaker, Chaar, and how they achieved approximately 6% same-store growth in dry dog food while industry peers declined.
Who should attend:
Retail business owners, store managers, product managers, and staff that work in the marketing and eCommerce teams.