Track Right Equestrian Simplifies Retail Operations with Saledock
Industry
Equestrian and country
Challenge
Track Right was using multiple ePOS and eCommerce systems that didn’t work reliably together. Poor stock syncing, limited support for their loyalty programme, and time-consuming stock management made day-to-day operations difficult and led to lost online sales. The business needed a single, dependable system that could support how they actually trade.
Results
By switching to Saledock, Track Right brought their in-store and online operations into one unified system. Real-time stock visibility and efficient reporting improved accuracy and trust, and simplified day-to-day management. Reliable support and an integrated website reduced friction and freed up time to focus on the business.
Key Product
ePOS, eCommerce
“In a sector often dominated by large, impersonal corporations, the Saledock team stands out for their human touch and exceptional customer service. Saledock has been a game-changer — the reliability and efficiency of the system mean we spend less time troubleshooting and more time focusing on the work that matters.”
Simon Bartlett
Owner @ Track Right Equestrian
About Track Right Equestrian
Founded in 1996 by Sandra Bartlett, a seasoned rider from West Sussex, Track Right began as a show unit attending local equestrian competitions. Over the years, we've evolved from our grass roots beginnings into a bricks-and-mortar equestrian store, while maintaining a strong connection to the competitive equestrian community. Today, Track Right has earned an enviable reputation as a leading supplier of quality equestrian products, horse riding equipment, and riding apparel for riders of all levels across the South East of England.
The Challenge
Before working with Saledock, Track Right Equestrian was juggling multiple ePOS and eCommerce systems that never quite worked together. While some tools performed well in isolation, the lack of a reliable connection between in-store and online systems regularly caused issues with stock accuracy, disrupted day-to-day operations, and led to lost online sales.
Stock management was another major challenge. Previous systems required full stock takes across the entire inventory, which was time-consuming and disruptive, rather than allowing for more flexible, rolling stock checks. On top of this, Track Right’s unique loyalty programme was difficult to support with off-the-shelf software, limiting their ability to reward and retain customers effectively.
Overall, the business needed a single, cohesive system that could handle everything smoothly — without relying on unreliable bolt-ons or workarounds.
The Solution
After using platforms such as Vend and Square, Track Right began looking for a more reliable all-in-one solution. They chose Saledock for its responsive support, cost-effective pricing, and ability to adapt to their business needs.
Unlike larger, more impersonal providers, the Saledock team took the time to understand how Track Right operates — from stock management and loyalty programmes to bespoke services — giving them confidence the system would work around their business, not against it.
Once live, Track Right used Saledock as a single platform for both in-store and online sales.
“Saledock stood out because of the people behind it. The support is responsive, the system does what it’s meant to do, and it’s flexible enough to adapt to how we run our business.” — Track Right Equestrian
The Results
Since introducing Saledock, Track Right Equestrian has seen a noticeable reduction in day-to-day stress and operational friction. Reliable system performance has removed the need for workarounds, allowing the team to focus on serving customers rather than fixing problems.
Support has also been a major win. Issues that previously took days to resolve are now typically handled within minutes, saving significant time and frustration. Improved stock visibility and a fully integrated website have streamlined eCommerce operations, reduced errors, and created a better shopping experience for customers.
Most importantly, Track Right now has a system that grows with them — with ongoing feature development, supplier integrations, and a platform that continues to evolve alongside their business.